How to make your company more Generation Y friendly

By | August 2, 2011, 3:22pm PDT

Summary: From tech mentors to working from home: here are five things to make your company appeal to the Generation Y in the workplace.

Many companies — particularly small to medium sizes businesses — are still not focusing their efforts on making their workplaces attractive to the Generation Y.

While it is clear that many Generation Y graduates are ‘not workplace ready’, it is partly down to companies to break in new employees into the world of work.

It isn’t just about having lounging sofas and beanbags to sit on in the corner of the office. Nor is it the immediate availability of beer in the office fridge, or “bring your pet to work” day.

There are some serious issues at the very heart of the corporate atmosphere that many employers are not taking into account for their future workforce. They are your future workforce and frilly wage packets and healthy pension packages will not cut the mustard.


Image via Flickr.

There need to be changes to the very core of industry today, to not only keep with the times, but to entice in the younger Generation Y into the environments they expect.

1. Working from home is the new sliced bread.

It isn’t just about being able to work from the comfort of your own home; it is more of a trust thing, between your employer and the employee.

Allowing your staff to work from home — as many college students are used to, with many writing essays till the early morning in their study bedroom — requires trust and mutual respect.

It boosts morale; it reduces workplace costs, and ultimately acts as a fine intermediary between college and work.

2. Tech mentors to ease in new recruits.

Every work environment is different. From CRM to ERP, enterprise tools can be tricky to use — and the Generation Y on the most part has no interest in using them.

Just as one would need to gauge the mood before cracking a dark joke, the technological feel to a workplace can be daunting and unnerving.

To bridge the gap, ‘middle ground’ needs to be established between an experienced member of the team and the newcomer to overcome the teething problems, inevitably found, in the introduction of a new person to an older technology.

3. Listen to employee expectations at interview level.

It is not uncommon for students straight out of college — an inexperienced lot — not to ask any questions relating to employment at the interview level. If anything, employers want to hear what people think before they join the ranks of the work machine.

However, some do not — and many prospective employees do not take the opportunity, or feel comfortable in asking questions. Just because it is the interview and feels like it is not in your favour does not mean you cannot negotiate terms. Interviews are just as much about you wanting the job, as them wanting to hire you.

4. Money isn’t everything: respect is.

To be treated as an equal, even though one may not be one in the initial steps of new employment, is a key and crucial factor in making any newcomer to feel part of the corporate family.

It sounds corny enough, but it’s true. Though managers will always reign over their minions, to be felt as part of the wider circles from the word go can really break any generational tension.

5. Invest in social, and leave social to the experts.

The Generation Y knows social best. They live and breathe social media, social networking and social interaction. Reaching out to the masses is something we only dream of as we mime into our hairbrushes in the morning.

Maybe just me then.

But while we are innately social media experts, it is not to say for one minute that we necessarily know how to handle the corporate spin, or how to deal with so many followers. It can go horribly wrong, and we need teaching how to handle rather than how to deal with.

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Topics

Zack Whittaker, a criminologist who studied at the University of Kent, Canterbury, is a journalist, writer and broadcaster.

Disclosure

Zack Whittaker

I worked briefly with Microsoft UK in 2006 but no longer have any connection with the company. Regardless, I remain impartial and unbiased in my views.

I don't hold any stock or shares, investments or industrial secrets in any company, but have signed confidentiality agreements with a number of UK and U.S. organisations, whose names I am not at liberty to disclose.

I was involved with Kent Union, the University of Kent's student union, undertaking voluntary, non-salaried, elected positions between early 2009 and mid-2010.

No other company, body, government department, non-governmental organisation or third sector organisation employs me or pays me a salary in any capacity whatsoever.

As a freelance journalist, whenever expenses are given and taken by a company that is not CBS Interactive, these will be disclosed in each relevant post to ensure transparency.

I currently work with a UK law enforcement unit, but this is an entirely separate position which bears no connection to other work.

(Updated: 23rd October 2011)

Biography

Zack Whittaker

Zack Whittaker, criminologist who studied at the University of Kent, UK, is a journalist, writer and broadcaster.

After studying criminology at university, though still in his early-20's, he has already had a series unconventional work and voluntary positions. He has worked with researchers studying neurological illnesses like Tourette's syndrome (which he suffers from), has given lectures on the nature of disabilities in the public community, and occasionally ends up speaking on television and radio discussing the events of the day.

He first had academic work published at the age of 22, then still an undergraduate, and has been cited by a wide range of publications: from the Huffington Post, Business Insider, AllThingsDigital, The Atlantic Wire and CBS News.

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RE: How to make your company more Generation Y friendly
bkindle@... 7th Aug
As for #6, I agree with you. Gen Y has a entitlement mentality. What ever happened to just showing genereal interest in something, learning all you can and then asking for guidance while showing a little initiative? IT has always worked out well for me when I have applied that formula. And I am a Gen Y'er.@Gort_will_save_us
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Just ignore them, don't waste your time
Richard Flude Updated - 2nd Aug
Only yesterday I had a Gen Y call me at the time he was to start his job to renegotiate his salary. It was renegotiated; I told him he was no longer required.

I've never seen a group so clueless about the workings of business. Zack's blog post demonstrates it : you do realise many of the developed economies are gripped by the worst trading conditions in 50+ years and China is teetering? You might like to accommodate business, than call for the reverse.

The search continues for our new Electronics Technician.
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Really
Hasam1991 2nd Aug
Have you ever heard India? They work 14 hour days at the office....your generation is not needed, welcome to generation global... Wfh? Seriously??
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Generation WHINERs?
LBiege 2nd Aug
You better fit in this world as Darwinism dictates, not the other way around. You guys are gonna learn it the hard way.
Yep it's apparently all about you Zach.

Here's some differing views.

Working at home is earned by showing both your work ethic and your trustworthiness. No new recruit will be working at home until I can trust them to do so.

Yes I will mentor recruits, but they need to know how to learn and to be self motivated. No point in mentoring someone who is unable to learn by themselves.

Employee expectations - their problem.

Agree about respect, but money is also important. Here's a clue - respect is earned, not a right.

Finally social - who cares. You have elevated the equivalent of reading magazines at the supermarket checkout and gossip amongst aquaintances to something useful. I use MSN for work chat and employees are welcome to check their social sites at lunch, but all they are any other time is a distraction.

Good luck with the job hunt. Imagine what it'll be like to get a real job wink
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Common Zack!! Really?
wackoae 2nd Aug
Ok, lets look at your "GenY friendly" points.

#1- Telecommuting from home requires DISCIPLINE, EXPERIENCE and PROVEN RECORD with the company. For the most part, those are qualities that GenY don't have.

#2- Mentoring is part of the natural flow in the work place. Most "senior" (as in experience, not age) employees have no problem mentoring the new guys and passing along knowledge at work. But for mentoring to work, GenY must learn that book knowledge is not the same as real world knowledge. The guy with the experience knows a hell of a lot more than the guy who just came out of college. So it is important for GenY to LISTEN and LEARN from others. And BTW, #1 and #2 will mutually negate each other.

#3- Employee expectations are of no importance at interview time. You are being evaluated for a job, not the other way around. If you have questions about the job, ask and then decide if that is what you like. But asking an interviewer to waste their time listening to what you want/expect (specially when you have no experience to use as leverage) is not only showing arrogance, but also complete ignorance.

#4- Respect is always important no matter what. It is not a generation thing. If you are being disrespected, then first talk to the person ... it may turn out to be a misunderstanding. If the issue continues complain to your manager and if that doesn't work contact human resources. But make sure that what you call disrespect is more than just professional disagreement. A "work freshman" can easily confuse headed debates with disrespectful behavior. At times people can be very defensive without need. Also, sometimes what may appear to be an insult may just be an internal joke thrown out to break the tension during the heat of the debate.

#5- GenY knows NOTHING about social. Being addicted to Facebook, Tweeter and the likes is NOT being an expert in social. It is just being experts at wasting time. When you are at work, you are getting paid to work ... not to wast their time yapping on Tweeter or Facebook. Social Websites have no business at the workplace (unless it is part of your job requirement).
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And BTW, I'm happy to say ...
wackoae Updated - 2nd Aug
... that my experience with GenY are no where near where Zack is in this article.

For the most part, the "new kids on the block" are young professionals eager to learn and very open minded. Still shy about making mistakes, but willing to listen and learn from those with the experience.
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Leave the social at home.
Bruizer 3rd Aug
I worked at a company that required all Gen Yers to leave all cell phones in their car/at home for the first 6 months of work. It was like watching a 15 year old drunk go through DT.

With few exceptions (marketing, HR...), social networking has little place in the professional workplace.
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Zach's "Poor Me" diatribe
Gort_will_save_us 3rd Aug
Zack, in your article, you write:
"While it is clear that many Generation Y graduates are ?not workplace ready?, it is partly down to companies to break in new employees into the world of work."

Clearly you have no clue that:
1. There's an economic meltdown.
2. There is a glut of unemployed workers that will bend over backwards for a job, any job.
3. Your circle of friends must be limited to the very entitled.
4. You wrote this so article knowing that it would inflame people to read this tripe.
5. There are hard working and determined people in the age group you try to define that should give you a slap-down. You DO NOT speak for them!
6. Typical, blame the government and companies for life's woes. I would argue, it should be the parent's responsibility to train and prepare their children for the the real world.
7. I would also argue that we have moved away from the act of apprenticing children from an early age in a trade based on their skill sets.
8. Zach I hope your editor reads these feedbacks. Hopefully someone in upper management give you some direction on how to write an article with some truth in it.
9. Why didn't you also request that companies supply cookies, milk, a blankie, and a warm place to take a nap.
10. Grow up dude!
As for #6, I agree with you. Gen Y has a entitlement mentality. What ever happened to just showing genereal interest in something, learning all you can and then asking for guidance while showing a little initiative? IT has always worked out well for me when I have applied that formula. And I am a Gen Y'er.@Gort_will_save_us
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Start a GenY company
cwallen19803@... 3rd Aug
Why don't all the GenYers just start their own companies? That way they can establish their own GenY company culture and laugh in the face of the rest of us.

Go ahead. Get started. You don't need us.

I'm waiting...
What a bunch of hooey. Every generation goes through the transition to "grown up" by taking a job. Generation Y is no different, with the exception of apparently not wanting the "grown up" part. If you want to work, you adjust to the work environment. Otherwise, good luck to you.
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Take out all the earings, get the tatto removed, learn to dress in business attire, and write a resume, then I'll think about how to work a Gen Y into my work place. Oh yeah learn to speak english, and show me the person interviewing respect first. No kiddign had a guy show up for a job interview at a bank in jeans and a polo shirt and say "Hey dude". He did not get hired.
@stacy26 - I was watching a video from the "vidcon" conference (youtube v-loggers). Everyone on stage was dressed in tennis shoes, jeans and t-shirts... except for one dweeb who climbed the stage wearing a baggy, wrinkled t-shirt, dirty-looking, oversized, baggy short-pants, and... flip-flops. No respect at all for themselves or their audience.
As an older worker, I don't expect special treatment by my younger boss. And for all the supposed social media skills, I don't find the younger people to have better written and oral communications skills.
Hey, Navel-gazing Narcissists of "Generation-Y" (Y? As in, "why were you born"?)....

To quote Elastigirl from "The Incredibles"...

"IT'S NOT ABOUT *YOU*!"
Every article I read makes me think Zack has a skewed sense of his own generation. I'm also in this generation Y you're talking about, and I really can't see how it applies...especially in the tech world. I have a bunch of friends in both Computer Science and Engineering majors that are desperate just to get their foot in the door. There's no need to try and make your company "GenY Friendly", because for every position you have, there are a dozen or more fresh college recruits vying for the job, especially in this economy. If a potential employee feels so entitled, it's easy to pass over him because there's a hardworking person next in line.
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Proud of you Aerowind.
mrissman1@... 3rd Aug
@Aerowind - You speak the truth! Where does Zach get this crap? To declare to all businesses that they need to accomodate the whims of a generation that only knows that everyone deserves a trophy, is shocking arrogance and a downright shame. Zach is like the Onion for his generation.
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Ditto on that point
bkindle@... 7th Aug
I am in the same position and can completely agree with your statement. Our generation suffers from an entitlement mentality and has very little real social skill becuase everything is "social" in a digital sense. They also need to stop using the work "like" about 30 times in a sentence when speaking. That drives me nuts. I had a student 5 years younger than I am that would do this when asking me questions or explaining a topic I would quiz him on. He looked shocked when I told him he would need to stop doing that if he wanted to get a job when he was done interning. @Aerowind
Give me a break. What a bunch of babies. You spoiled pampered brats need to get off whatever "view of the world" you have and get to work. Work isn't supposed to be a game, it's WORK. There is no right that says you get to work at home. You Gen Y'ers make me laugh.
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Your response, Zack?
randysmith@... 3rd Aug
Don't see a whole lot of agreement with your points here! BTW, is your section 2 supposed to read "Teach Mentors...", not "Tech Mentors..."?
It's O.K. Zack ....... I got it! That's what this site needs a blogger with a sense of humour.
Millions of unemployed, hundreds of thousans of 50+ individuals forced into early retirement, many of whom were replaced by Gen Y'rs at half the wages, and you publish "THE GEN Y MANIFESTO". Good one!
Cheers, stillgolfing
Funny as it sounds Zack, these are comments from your tech loving peers. Imagine the comments from blue collar sweat and grunt employers, If they read this flotsam and jetsam. When your elders say you are entitled spoiled brats, you are supposed to try your best to prove them wrong not write an article making them look even more the "Golden Generation". You certainly have not helped yourself or your peers.
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As a Gen Y'er, many people that are posting I am assuming are older than me, and they are right about my generation.

We want it all now, and do not have the ability to wait for or work for it. We do not know how things are made or what is required to make things we all use. I have seen it, and it took me a few years working in the real world to realize my own flaws.

Other posters are right about working from home. I would like to add this thought: If Gen Y is all about social, why is it so hard for Gen Y to socialize face to face, like an office environment requires. You also have to socialize face to face with customers. I am a techie through and through, but I fear the day when we are no longer able to carry on a conversation in person and be able to judge peoples emotions outside of the emoticons and texting short-hand.
I guess what I am trying to say is that without face to face interaction regularly, we will become emotionless.


Work ethic is also lacking, I see many of my peers think that they can be perpetually late and blow off commitments like it has no consequence. I see my managers from a different generation picking up the slack, and loosing trust in anyone 30 or younger.

And as for listening to expectations? I don't know about you but I have always been asked what my expectations were before I was to be hired, and if they didn't match reality, I was told so and didn't get the job. But if the job interview for a company that doesn't meet your expectations is where you want to work, why tell the person to listen to your expectations like you hold all the cards? Last I checked, you were wanting to work for a business, but in the end the business makes the decision to hire you. Again, there's that attitude rearing it's head that is in Gen Y mindset. "The company works for me on my terms." not "I work for the company on their terms, and if I don't like it, I can go work somewhere else."

It's early morning and I am only 1 cup of coffee in, so if I am not making much sense, maybe no one older than I read this post and replied.

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