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Is on-demand slowly killing traditional broadcasting?

By | November 26, 2008, 10:05am PST

Summary: I’m not a big TV watcher to be honest. In the UK, we have the “licence fee” which you need to pay the government before you even connect the telly to the wall. If you don’t, you can bet your arse you’ll have armed police storming the windows to your fourth-floor apartment, throwing in the [...]

Is the traditional TV going to pot?I’m not a big TV watcher to be honest. In the UK, we have the “licence fee” which you need to pay the government before you even connect the telly to the wall. If you don’t, you can bet your arse you’ll have armed police storming the windows to your fourth-floor apartment, throwing in the tear gas and dragging you out by your feet, never to be seen again.

But with the rise of “next generation” television; on-demand and downloadable broadcasts, the future for the television is looking questionable, in whether this 80 year old invention can sustain the lead over it’s 30 year old little sister, the Internet.

With the rise of YouTube and streaming media, it’s been far easier to type in a few keywords and gets the content you’re looking for. Before the great wave of DMCA notices last year, you could watch most television broadcasts online, albeit illegally. Whether the broadcast giants saw this threat as a potential solution or not, soon after on-demand television really took off.

The numbers are growing larger and larger, and not only in the US. Over the course of the last 3 years, Kontiki, a company which specialises in peer-assisting on-demand content, has rolled out its platform to Channel 4 and the BBC, making previously broadcast programmes available to anyone with a British IP address whenever they want it.

In the US, the top three television networks have launched on-demand services, ABC, NBC and our very own parent corporation CBS. These have revolutionised the way we watch broadcasts, enabling us to bypass the standard schedules and watch programmes when we wish to. Many see this as a great thing, but ISP’s of course are worried about the toll it’s having.

The toll that on-demand media is having on ISP’s is a great one. I honestly don’t completely understand how the US Internet network works; I know that in the UK, the bandwidth is very much shared amongst local geographic locations. This is slowing down the entire network with the amount of bandwidth being used, and ISP’s are worried.

I, as many, get home after a difficult and tiring day and slump in front of the box for an hour or so, with a nice cup of tea. This most likely won’t change, and seems to be the one thing that keeps the traditional television alive. But considering UK citizens can’t avoid watching live broadcasts without a television licence, non-licence fee payers can still watch on-demand broadcasts for absolutely free. Where does this leave the broadcasters? Evidentially out of pocket, and with the current credit crisis, this is something that they will most likely try and avoid.

What do you think? Is this something you’re aware of, or affected by it? Thoughts, theories and general rants are welcome.

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Zack Whittaker, a criminologist who studied at the University of Kent, Canterbury, is a journalist, writer and broadcaster.

Disclosure

Zack Whittaker

I worked briefly with Microsoft UK in 2006 but no longer have any connection with the company. Regardless, I remain impartial and unbiased in my views.

I don't hold any stock or shares, investments or industrial secrets in any company, but have signed confidentiality agreements with a number of UK and U.S. organisations, whose names I am not at liberty to disclose.

I was involved with Kent Union, the University of Kent's student union, undertaking voluntary, non-salaried, elected positions between early 2009 and mid-2010.

No other company, body, government department, non-governmental organisation or third sector organisation employs me or pays me a salary in any capacity whatsoever.

As a freelance journalist, whenever expenses are given and taken by a company that is not CBS Interactive, these will be disclosed in each relevant post to ensure transparency.

I currently work with a UK law enforcement unit, but this is an entirely separate position which bears no connection to other work.

(Updated: 23rd October 2011)

Biography

Zack Whittaker

Zack Whittaker, criminologist who studied at the University of Kent, UK, is a journalist, writer and broadcaster.

After studying criminology at university, though still in his early-20's, he has already had a series unconventional work and voluntary positions. He has worked with researchers studying neurological illnesses like Tourette's syndrome (which he suffers from), has given lectures on the nature of disabilities in the public community, and occasionally ends up speaking on television and radio discussing the events of the day.

He first had academic work published at the age of 22, then still an undergraduate, and has been cited by a wide range of publications: from the Huffington Post, Business Insider, AllThingsDigital, The Atlantic Wire and CBS News.

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Contributr
RE: RangerFish
zwhittaker 29th Nov 2008
You're right, but the licence fee is only to watch television programmes which are within about 15 minutes of being broadcast. The fee no longer includes radio, it's been TV only for a few years now. The BBC website is open to all, and you don't need a TV licence to watch old or previously broadcast programmes on iPlayer. So you can get away without paying a penny... if you really wanted to.
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I'm happy for television and on-demand.
Grayson Peddie 26th Nov 2008
I do have my antenna with my HDTV, so I can watch local shows broadcasted from ABC, FOX, and CBS (don't care for NBC due to broadcasting in real channel 2 in zip code 32304). I only watch local digital programming. I have a Channel Master 4221 Outdoor antenna, but I use it indoor, which picks up ABC just fine.

I also like on-demand, but I wish I could get all the content in Windows Media Center from ABC, NBC, FOX, and CBS (even if I contriduct myself about not caring for NBC, that's only when NBC broadcasts a channel lower than 7, which this requires a very large outdoor antenna and this will not fit in my apartment).

I just don't like the hassle of going to ABC.com, NBC.com, CBS.com, FOX.com, Hulu.com, etc. just to find and watch TV shows on-demand.
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Happy Holiday
dascha1 26th Nov 2008
I watched Happy Thanksgiving Charlie Brown with kids and
my own-demand from last nite's recording, how 'bout in the
UK? wink
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Contributr
RE: Happy Holiday
zwhittaker 26th Nov 2008
Whenever I'm back up north and seeing my kids, if Zoe (the older one, 5 years old) is bored and playing up, I'll grab her mum's laptop and stick on something kid-related. Failing that, I'll use my phone. She's more than happy with that, and it makes everyone happy.

TV for the kids to keep them occupied, and occupied kids to keep the parents and everyone else happy happy
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After looking at the page about licensing...
chrome_slinky@... 26th Nov 2008
I like that idea. It's like PBS here, which is certainly a concept that works. The per set license is the only thing I have a problem with, I think it should be per residence instead. Still, what a wonderful way to get better programming and have no stupid commercials.
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Er, linear TV viewing in the UK is going up, not down, amongst all age groups.
Have a look at Thinkbox, the advertising industry group that monitors such things.
On-demand TV on different platforms is complementary to viewing linear TV and each just boosts the TV viewing habit.
And that's the future, happening right now.
Ok there's two sides to this. Firstly, licence fee == theft. It's illegal (but the BBC has the courts fooled into thinking it's not) and it should not exist.

I don't watch the BBC channels much (twice this year), I don't listen to the radio at all, and I use the BBC websites but could live without them. Which means I'm paying best part of ??150 every single year (oops, sorry that's not right - they'll want to steal ??200 a year by the end of the decade) for absolutely bugger all. Sounds like theft to me.

Secondly, I like to watch TV on my TV. The online players don't work very well in this scenario. Now, a podcast-like system might work. I pay for access to the podcast feed, which is downloaded to my NAS and accessible from my media streamer. Of course the NAS and media streamer don't currently have the software to support this model, but that's not unsurmountable.
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Contributr
RE: RangerFish
zwhittaker 29th Nov 2008
You're right, but the licence fee is only to watch television programmes which are within about 15 minutes of being broadcast. The fee no longer includes radio, it's been TV only for a few years now. The BBC website is open to all, and you don't need a TV licence to watch old or previously broadcast programmes on iPlayer. So you can get away without paying a penny... if you really wanted to.

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