Microsoft Store to open opposite Apple Store near college hotspot

Microsoft Store to open opposite Apple Store near college hotspot

Summary: Near the University of Washington, a Windows store will go head-to-head with an Apple store as it opens opposite. Who will win the campus race?

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Microsoft confirmed on Facebook last night that it is planning to open a retail store in the University Village in Seattle.

That's not all. Imagine that awkward moment where you open a Windows Store directly opposite an Apple Store. Oh, wait.

(Image via Flickr)

For those who are unfamiliar with Seattle -- though named University Village, it is in fact a mall just down the road from the University of Washington campus. But, for all intents and purposes, it is the local college mall for new college arrivals.

Opening in Autumn this year, the new Microsoft store should be open in perfect timing for the new intake of undergraduate students.

Mary Jo Foley tells me that this should not come as a huge surprise, considering Microsoft's long standing plan to open up its stores in close proximity to their main rival.

Though the general experience in a Windows Store is similar to that of Apple stores, with open plan layouts and experts on hand to demonstrate in bright, simplistic designed spaces, the two cultures could not be further from each other; both attracting a certain kind of consumer.

But what will be most interesting to observe -- unfortunately, as a native Englishman, I will not be there -- is which store attracts the greater crowd from the student collective?

As previously mentioned, Apple's back to school offering may not be as fruitful as the Microsoft deal -- with new PC purchases over $699, Microsoft is offering a free Xbox 360, with only a $100 gift card for Apple's Mac Store and iTunes to rival it.

Nevertheless, with 80% of students preferring a Mac over a PC, it does not guarantee that the same 80% will be able to afford to buy one.

It looks likely that many will likely flock towards the Apple store first, with many leaving for the Windows store to pick up a bargain.

Any bets?

Topics: Hardware, Laptops, Mobility

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37 comments
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  • Microsoft has chance to build smooth platform with Windows Phone, but this

    ... shop will not help them in the larger picture, since it is not only OS, but whole package, id est hardware, too, is important.

    So while Microsoft plays like chinese AppStore pirates -- except for using Apple's trade marks and Apple's products -- the "outfit" of the stores might be not enough.
    DDERSSS
  • If history has any truth to it

    MS could not be making a bigger mistake. The MS stores are not doing well and the Apple stores are in the top notch of tech stores....<br><br>But only time will tell.
    Geuseppi
    • Not doing well? I have heard the opposite

      @Geuseppi
      that they are doing rather well, with plans to open even more stores.

      You do not make such plans unless the stores you have are doing what they have been intended to do.
      :|
      Tim Cook
      • You heard wrong...

        You heard wrong. They have 8 stores, and most of them are operating at a loss. There is currently an internal debate between Steve Ballmer and Kevin Turner on whether or not they should continue opening Microsoft stores.

        As reported by Business Insider Magazine:

        [i]"The reason: the stores are expensive to build -- Microsoft wants them to be high-profile showcases like Apple stores are -- and most of them aren't making money."[/i]
        olePigeon
      • Apple stores make no money in the begining

        @olePigeon
        as a percentage of the profits are channeled towards initial building costs.

        As long as they makes a certain amount of money (which MS stores do) then they are considered profitable, just as Apple stores are.

        You can't keep living in the double standard world.
        William Farrell
    • Time already 'told' that Microsoft is in store business for losses; they ..

      @Geuseppi: ... opened their Apple Store many year ago, not long after genuine Apple stores appeared. No profits so far.
      DDERSSS
  • RE: Microsoft Store to open opposite Apple Store near college hotspot

    90 percent will go for PC hardware, because it will allow them to tweak more things out of it, cheap to upgrade and Win 7 is way more powerful than what a Mac offers. Free Xbox is a killer deal. And those half idiots who buy a Mac prefer style over substance.
    owlnet
    • Or...

      [i]"And those half idiots who buy a Mac prefer style over substance."[/i]

      Or they see value in something other than a free Xbox. Having a user-friendly UNIX desktop that supports major software titles is pretty enticing, even for nerds.

      They even look nice.
      olePigeon
  • Apple is a closed ecosystem

    Apple stores have a baptist southern revival feel to them. You go in and are love-bombed. I do not see Microsoft being so pedantic. Having said that, it is a smart move for Microsoft to be so aggressive in its own back yard.
    Your Non Advocate
    • RE: Microsoft Store to open opposite Apple Store near college hotspot

      @facebook@? @owlnet
      Are you required to post false rants against Apple as a condition of you I hate Apple membership?
      Rick_K
      • RE: Microsoft Store to open opposite Apple Store near college hotspot

        @Rick_K

        His credibility goes down with every anti-Apple rant. I felt a little sympathy for all our ZDNet Baptists out there. Love-bombed?!?
        kenosha77a
      • You ghave to admit, kenosha7777

        @kenosha7777
        That Rick_K does the same thing, he has to post false rants against Microsoft as a condition of you I hate Microsoft membership.

        I wonder how many posts in it will take hime to bring up WP7, yet again. ;)
        William Farrell
      • RE: Microsoft Store to open opposite Apple Store near college hotspot

        @kenosha7777
        You have to add Rick_k also into the same platform because he always does that when there is any positive news about Microsoft or its partners. Most of his rants are pure BS.
        Ram U
    • RE: Microsoft Store to open opposite Apple Store near college hotspot

      @facebook@...

      Really? Last time I went in one (a couple months ago), it was "hi. can we help you?". Nope, just looking. Ok, let us know.

      I played around and left.
      itguy10
      • And why should we believe you?

        @itguy10
        you have not been truthful in your past posts, why should we suddenly believe you are being honest now?
        :|
        Tim Cook
      • RE: Microsoft Store to open opposite Apple Store near college hotspot

        @itguy10
        Lies, utter lies. I don't think you would ever enter into Microsoft shop because you are totally scared and afraid to go there because they make you totally naked once you open your mouth there. This is the perspective we got from your utter BS you spew here on ZDNET forums about Microsoft and its products.
        Ram U
    • How can they be Southern Baptist?

      How can they be Southern Baptist? I'm pretty sure half the employees at Apple Stores are gay.
      olePigeon
      • Southern Baptist Revival

        @olePigeon I meant the Apple Store is like a big tent Southern Baptist Revival meeting. I recall one time that one of the customers bought a Mac for the first time. The putative genius that sold it to her announced it to the store and everyone in the store clapped. Hallelujah.
        Your Non Advocate
  • RE: Microsoft Store to open opposite Apple Store near college hotspot

    Microsoft Stores are more innovative than Apple Stores I live Houston Galleria , the store always packed , apple and sony store aren't over Microsoft Store opening
    geektech713
    • RE: Microsoft Store to open opposite Apple Store near college hotspot

      @digitalraosolutions

      What does MS actually have in the store that makes it more innovative to you? (actual curiosity)

      I have a hard time really thinking about what a MS store would even look like or do.
      SlithyTove