Mobile TV: Why it stalled and why it won't take off

By | August 24, 2009, 11:37am PDT

Summary: Mobile phone and television broadcasts. We thought this would be a match made in heaven, but instead it’s turned out to be a bigger flop than a sumo wrestler’s bellydive into the deep-end of a swimming pool.

Being able to watch digital television on your mobile phone seemed to send the Western world into a craze two years ago. The thought of being able to watch your favourite channels or programmes from anywhere and everywhere made sense, with the apparent infrastructure already being in place.

Frank Dickson, Reed Business - Europe’s biggest online and offline publisher, told the BBC:

“The idea combines the two biggest things around: TV and phones. Everyone has a TV and everyone has a mobile phone. So of course the industry thought the prospect of bringing the two together was going to be huge. In reality, live mobile TV has been very slow to take off.”

To put this in perspective, I have been to numerous conferences, travelled daily around London for six months straight, commute from Canterbury to London both ways at least once a week, and spend the rest of my time in the city or on the university campus. I have never seen anybody watching live television on their phone. It just doesn’t seem to happen in this country.

Everyone has a phone, and everyone has a television. People use their phones for making and receiving phone calls, with the exception of evolutionary changes in mobile devices. Television is used as a device to watch at the end of a long day; to unwind and to relax, or in some cases to watch daytime tripe when you can’t get a job.

The two wouldn’t mix together well, like pouring Lysol into a pro-biotic drink.

There are currently two ways of getting mobile TV, and these two ways are flawed beyond belief:

  1. A mobile TV receiver such as a Nokia SU-33W, which only works with only three compatible Nokia models at the time of print. Not only that, take a look down the average suburban street and you’ll see all the aerials on the roof pointing in the same direction. I see a mobile TV receiver working like a GPS on a train; holding it precariously against the window whilst shouting, “GET SIGNAL!”. Most of my analogies seem to involve sitting on the train…
  2. Over-the-air using network streaming, which needs a network strong and powerful enough to get the stream across. I have proved with mobile broadband that it is hard enough to get downstream bandwidth over 200kbps. Mobile networks could not sustain a decent stream in the UK and US even with 3G technology. If you are using home or public wi-fi, you might be in for a shot.

Home and office broadband speeds haven’t necessarily rocketed in the last few years but have increased in bandwidth potential. With this, the chance arose for television broadcasters and networks to provide on-demand access to live and already broadcast material.

The BBC report that the slump in numbers of those utilising mobile TV is down to the fact that just under 50 million of the 270 million mobile phone users have smartphones capable of receiving these services.

But with access to these on-demand sites and mobile broadband speeds which can’t compare to those that landline broadband services provide us, the logical step is to watch television on a computer instead.

No matter which way analysts and other bloggers look at it, a good part of my degree involves looking at, understanding and predicting society and its needs. I cannot see how or why mobile TV could or would take off. I just don’t see a point to it.

You’re more than welcome to prove me wrong. Leave a comment and tell me why.

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Topics

Zack Whittaker, a criminologist who studied at the University of Kent, Canterbury, is a journalist, writer and broadcaster.

Disclosure

Zack Whittaker

I worked briefly with Microsoft UK in 2006 but no longer have any connection with the company. Regardless, I remain impartial and unbiased in my views.

I don't hold any stock or shares, investments or industrial secrets in any company, but have signed confidentiality agreements with a number of UK and U.S. organisations, whose names I am not at liberty to disclose.

I was involved with Kent Union, the University of Kent's student union, undertaking voluntary, non-salaried, elected positions between early 2009 and mid-2010.

No other company, body, government department, non-governmental organisation or third sector organisation employs me or pays me a salary in any capacity whatsoever.

As a freelance journalist, whenever expenses are given and taken by a company that is not CBS Interactive, these will be disclosed in each relevant post to ensure transparency.

I currently work with a UK law enforcement unit, but this is an entirely separate position which bears no connection to other work.

(Updated: 23rd October 2011)

Biography

Zack Whittaker

Zack Whittaker, criminologist who studied at the University of Kent, UK, is a journalist, writer and broadcaster.

After studying criminology at university, though still in his early-20's, he has already had a series unconventional work and voluntary positions. He has worked with researchers studying neurological illnesses like Tourette's syndrome (which he suffers from), has given lectures on the nature of disabilities in the public community, and occasionally ends up speaking on television and radio discussing the events of the day.

He first had academic work published at the age of 22, then still an undergraduate, and has been cited by a wide range of publications: from the Huffington Post, Business Insider, AllThingsDigital, The Atlantic Wire and CBS News.

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RE: Mobile TV: Why it stalled and why it won't take off
Joe1DISH 2nd May 2011
Hi Joe here and as a DISH Network employee, get first had experience with TV everywhere. I was never really into watching television for the shear fact that I never had time to sit down and watch a show, much less a movie. It?s a great asset to be able to access my DVR recordings and any of the shows. It gives me an option of mobility and lets face it, its all about having the ability to make a choice when it comes to when and where we can watch something we are interested in.
0 Votes
+ -
I have tried it on my iPhone...
mr1972 24th Aug 2009
I would actually like to watch some t.v. on my iPhone. The biggest problem I have is the availability of a strong enough network and a service that runs on it.

For example, during lunch I might catch up on a show by watching TV.com or Hulu.com. They work o.k. on a broadband or wifi link but not very well on 3G. Also the iPhone still doesn't have flash on it so most of the streaming sites don't really work on it with out jailbreaking it and I don't want to do that to my phone.

Also it can get expensive if you don't settle for the free stuff you can get on Hulu or some of the network websites. As of the application stores normally I don't want to own content, just stream it to watch it.
0 Votes
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Simple HINT: Use Wi-Fi
wackoae 25th Aug 2009
NT
0 Votes
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Seems like few people even watch live TV, which may contribute to mobile TV being unpopular. If someone wants to see a favorite show, they can usually download the episode from iTunes, watch it on Hulu or stream the recording from their DVR using Slingbox. Unless you are looking for breaking news, there really isn't a need to watch live TV. That is, of course, unless you love to watch the commercials.
0 Votes
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I like the idea of mobile tv. It would be great while sitting around waiting for your next train or on the bus. But the problem is as you stated, not too many phones support the feature. I was at verizon wireless a couple of months ago and they had the voyager doing live tv and it looked very smooth and clear. However, that phone is just big and bulky and you need to stick an antenna in the back of it. Also, to get mobile tv its an extra fee (at least with verizon) so add that to your package and its going to cost you more money for something you'll only use for less than an hour a day.

The verizon vcast just plain out sucks and is no way comparable to the mobile tv. Its limited in its selection and streaming is pretty choppy.
0 Votes
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Contributr
Let's face it...
zwhittaker 24th Aug 2009
The only way you'll really get a good streaming signal is if you use or have a non-cell network based receiver. A digital TV aerial or something would be ideal (number 1 on the list). But even then, I'm not sure whether the technology is really up to speed yet.
0 Votes
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I'll agree with that
Loverock Davidson 24th Aug 2009
Yeah, the networks probably aren't up to speed, and the one demo I saw was in the verizon store, thus the good signal.
There will be a big push for Mobile TV (FloTV) + WM 7 in 2009. Just wait for it...
0 Votes
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oops.... i mean Q4 2010
5ri 24th Aug 2009
0 Votes
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I think it will come
voyager529 24th Aug 2009
I think that (at least in the US), wireless providers are finding that data plans are about the closest thing they've got to increasing profits, since voice services is nearly saturated. With more and more people having data-capable phones, each tower is becoming significantly more saturated (my Verizon Blackberry ranges in speed somewhere between dial-up and low-tier DSL). Either way, they're going to have to increase bandwidth throughout the network, and TV might be a 'killer app' to sell it to customers to whom a regular data subscription isn't viable as yet.
0 Votes
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Not data plan
5ri 24th Aug 2009
TV (like FloTV) does not use data over carrier network. It is a separate network by itself. That is the reason why TV is separate plan (~$10) from data plan in both VZ and ATT
0 Votes
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People use it all the time
Necrolin 24th Aug 2009
I've seen people watching TV on their cell phones all the time. Maybe the fact that nobody is using this in the USA has something to do with the implementation rather than the lack of interest. I live in Korea and I get great signal strength. I can even watch TV while sitting underground in the subway. I've seen people catching up on sports games between classes (at school), while traveling by bus/train/subway/etc. Best of all it's free. Mobile TV is great and I don't see why people wouldn't use it.
0 Votes
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Too little bandwidth, too expensive.
CobraA1 24th Aug 2009
Frankly, wireless has never really been able to pull off video very well. That, plus frankly, with the cell networks taking over the airwaves it's becoming too expensive as well.

Frankly, I was kinda hoping that high bandwidth, open networks like WiFi would become dominant.

But now, the opposite is happening - low bandwidth, extremely closed cell networks are taking over.

This is not the direction I wanted the Internet to take.

It's a dangerous route to push everything onto proprietary networks.

And we'll pay for this mistake.

Oh, we'll pay dearly.
0 Votes
+ -
Zack, your conclusion is correct but the
reasoning is
wrong. There's way too much tech perspective in
your
article and reasoning. Mobile TV is doomed
simply
because there is no demand for linear TV
content on
small devices. Figure it out who is the
potential
user. What has not been tested yet - and I
believe
there is market for - is delivering concise and
professional wrap ups of news, sports, finances
... to
the smart device in my pocket. Something of 5-7
minutes at most. This way you solve two major
problems:
A) consumers rarely have more than 5-7 mins to
consume
the content on their mobiles as they go for the
service during their planed/unplanned breaks
during
daytime
B) after consuming the content there is still
some
power in battery to make or receive phone call
or two.
0 Votes
+ -
One word: COST
wackoae 25th Aug 2009
Nobody wants to pay $30+ to watch TV in a tiny screen.

The iPhone is probably the only gadget in the (US) market that may be big enough to be an acceptable size. But not everybody like AT&T or has good 3G signal in their area to pay the extra premium.
0 Votes
+ -
I have Sprint service. I have a Blackberry Curve 8330m. Sitting at my desk, I see (on the BB screen) a full scale signal. I start up SprintTV. It takes about 3 minutes for the video to start playing, and it gets about 10 seconds, maybe 15, into the video, then stalls, and about 5 minutes later, the clip starts playing again from the beginning, then stalls out in the same place.

"Rinse, Lather, Repeat"

This on an 1xEVDO network (described sometimes as 3.5G). It's painful, slow, and a pain in the neck. I don't bother (except every now and then) even trying. The phone does not have WiFi (yes, I know, other carrier's 8330ms do, but this is Sprint).

Since I've got the data plan, there is "free" SprintTV content (pretty lame). Anything more costs a per month fee. If the free stuff doesn't work, why should anyone bother paying for the "premium" content on the same network? No reason I can think of.

(In general, I've been very dissapointed with the data bandwidth I'm seeing, and Sprint has been no help at all explaining why my bandwidth is so lame.)
Well what I wanted to comment here that I use my iPad for a lot of things too. I work over at DISH Network and I hooked my iPad up with the Sling box technology. So as far as shows and things I can view what ever I pay for on the road where ever. I have no issues. I can pull off my DVR or regular live TV. This is something that I like as well and the fact that I spend some time in motels as well. I suggest this product to anyone who is on the road. This device works great. Contact DISH for more info.
Hi Joe here and as a DISH Network employee, get first had experience with TV everywhere. I was never really into watching television for the shear fact that I never had time to sit down and watch a show, much less a movie. It?s a great asset to be able to access my DVR recordings and any of the shows. It gives me an option of mobility and lets face it, its all about having the ability to make a choice when it comes to when and where we can watch something we are interested in.

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