New Facebook layout starts rolling out: What's new

New Facebook layout starts rolling out: What's new

Summary: Facebook, nearly 16 months after its last redesign, has a revamped news feed -- including two key features you need to know about.

SHARE:
11

Further to initial testing of the new Facebook layout, it seems the new layout is appearing on more and more screens.

Facebook has not seen a redesign to its News Feed area in over 16 months, it is understood and clear to see that advertising space -- through sponsored stories and adverts -- will regain prominent focus for Facebook users, in a bid to boost overall revenue.

Click for larger image

Though the basic layout has changed slightly, Facebook keeps much of the same content. However, many will discover duplicates for now -- one can presume until further tweaks are made to boost reported click-through rates for 'unfiltered content'.

There are two key changes you need to be aware of -- before you see the new layout, panic, and take to the groups to complain:

Highlighting: Facebook's new highlighting feature is not yet clear, but shows some interesting functionality.

In short, you can hover over a status or an update and select the: "This is a highlight" option. While I suspect this is for a later feature, yet to be fully developed or rolled out, it temporarily 'sticks' that status or update to your news feed.

It could be used to highlight favourite statuses, updates and 'likes' later on, in a retrospective look back at your time on the site -- similar to that of Facebook Memories, which has yet to see the light of day.

Ticker: The fixed ticker on the right hand side of the screen displays all of your social networks' updates, from friends' statuses, along with updates from your pages and applications. This, in effect, is your unfiltered news feed.

Unlimited in length, it constantly updates you on the going's on of your friends -- taking on the permissions you set when you decide to hide a friend or a particular update still.

It is, in effect, an expanded view of the newly released Facebook game ticker, which was rolled out to counter the Google+ offensive.

Related content:

Topic: Social Enterprise

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Talkback

11 comments
Log in or register to join the discussion
  • What do you think?

    Do you see the new Facebook layout? What are your impressions of what you see? What would you add to the Facebook experience to make it better for users, or would you remain the status quo and keep everything as it was? <b>Have your say.</b>
    zwhittaker
  • Losing chonological feed?

    Looks the news feed is not in chronological order from original post, and this is unfortunate, since that is how I know quickly what is new. Also, I'm not seeing the ticker on my end.

    I do like the larger pictures that are showing in my feed, though. Nice upgrade there.
    cbogof
  • Message has been deleted.

    lescrosnez
  • RE: New Facebook layout starts rolling out: What's new

    I hope this means they are getting rid of that God awful chat bar...
    athynz
  • RE: New Facebook layout starts rolling out: What's new

    @ZackWhittaker you forgot to polish off one user id ... look at the drop down menu that you opened ... has an option called "Hide all by violet blue (R)". Just letting you know.
    TxM2xTx
    • RE: New Facebook layout starts rolling out: What's new

      @TxM2xTx Ahh it's my colleague Violet's page. That's fine :)
      zwhittaker
  • RE: New Facebook layout starts rolling out: What's new

    I'm thoroughly confused seeing posts from 11 hours ago mxed in with 2 mins ago in the 'recent news' section. Forcing top news defined by facebook adds to the confusion. I can't switch it off.

    I no longer see my friends updates as they make them, but as facebook chooses to feed them too me.

    I want the old version back.
    Paul2279
    • RE: New Facebook layout starts rolling out: What's new

      @Paul2279 To change your facebook back to the old way you can go to account then change your language to UK English !!! It works
      bill12270
  • RE: New Facebook layout starts rolling out: What's new

    To change your facebook back to the old way you can go to account then change your language to UK English !!! It works !!! I just did it
    bill12270
  • It's terrible

    Once a site (myspace,digg,etc) starts forcing changes on its users that take steps backwards in useablity, its not hard for them to just move on. I bet google+ is having a record day. The stupid real time ticker that you can not close is redundant with the main news feed anyway.
    jimfoxjones@...
  • RE: New Facebook layout starts rolling out: What's new

    Have to say you are trying to sell it to us Zack... friend of Facebook PR by any chance?

    Simple guys if you dont like it turn your accounts off, deactivate if you dont want to close completely, but only way you will change anything is to make Facebook see what they are loosing, otherwise no point in yapping about it as you're just gonna lap it up and carry on earning them money.

    Just look at the official facebook discussions page here http://www.facebook.com/board.php?uid=20531316728&start=30 its full of spam, that's how much facebook care about you. they cant be bothered to moderate their main feedback channel

    De-activatate or close your account in protest or stop yapping
    RevHoly