Open letter to RIM: New BlackBerrys offer little excitement

Open letter to RIM: New BlackBerrys offer little excitement

Summary: An open letter to Research in Motion: Your new BlackBerrys offer little new, exciting or anything particularly to be desired.

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Dear Research in Motion,

Ever since I started this job in early 2008, I have owned a BlackBerry.

The truth of the matter is, though back then the BlackBerry was solely for the business types, and I for one put myself within that category for good reason, your range of phones have since exploded amongst the younger consumer.

And that changed everything. For we share that business-like sense of self-importance, passed through from the older to the younger generations who now share in the glory of sleek productivity and always-on communications.

We made you billions. You're welcome.

But we're leaving you. We're leaving for warmer, sunnier climes, where the hills roll and the fruit is sweet. That fruit, provided by Apple, is the iPhone market.

And I want to join too.

(Image via Flickr)

We have known for months that you were bringing out a whole new range of BlackBerrys, and the announcement today came as no surprise.

But there are a number of serious issues that you have yet to resolve. One of, if not the most significant is that the BlackBerry is no longer competitive amongst Generation Y'ers.

The new phones will revamp the Curve and in particular the Torch range, by offering touch-based devices which will seemingly rival that of the iPhone. But to say 'rival' is pushing it at the very least.

Though little has been publicly said in today's shareholders meeting, the leaks from your company have showed little to be desired, very little to be excited about and frankly, nothing more than an 'upgrade' to the existing range of BlackBerrys.

You're not even allowing older phones to run the new BlackBerry OS 7 operating system. That will automatically annoy a vast number of die-hard users who have to upgrade their phones to your upgrade-like new releases.

Is that all we are to you? 'Existing' customers?

I have long been a fan of the BlackBerry, partly for hardware and software absolute compatibility; the device operating systems are designed wholly and exclusively to run on dedicated devices. Again, this is why the iPhone has taken off a storm.

QNX-based BlackBerrys will be more powerful, sure. But the overall appeal of the BlackBerry has gone downhill since so many of us have jumped aboard the iPhone train.

But ultimately, the trend is showing that more people of my generation are turning to the iPhone over BlackBerrys and Android devices, with the latter still being extremely popular over your products.

Sometimes there just isn't a definitive explanation to hit the nail on the head and say, "this is why, fix it".

I suspect that in this case, it falls down to a common trend of Generation Y'ers following their friends in their decision making purchases.

I will stay, and no doubt I will remain a reluctant BlackBerry user. But it isn't for the social aspect, nor is it for the social status. I email -- a lot -- and for that, I need a QWERTY-keyboard.

Tempted by an out-of-contract iPhone, which will no doubt set me back a great chunk of my month's wages, I could not stand to use the touch keyboard for anything less than for a Google search at a time.

Then again, I have just regressed to the age of 15 and bought an outdated HP iPAQ smartphone, which at least has an Exchange-capable operating system.

We'll see.

Zack x

More open letters:

Topics: BlackBerry, Mobility, Security

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20 comments
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  • RE: Open letter to RIM: Your new BlackBerrys leaves little to be desired

    Hey Zack, I think you may mean they leave much to be desired. Your title implies that the phones are satisfactory, but your article content indicates otherwise. You could say that their phones leave 'a little' to mean that they just slightly fall short as well. Hope this helps. :)
    hotwirez@...
  • RE: Open letter to RIM: Your new BlackBerrys leaves little to be desired

    The year was 2007 and I had a BB Pearl... OMG! frustrating experience to say the least, the icing on the cake was trying to plug in standard headphones, nope, they won't fit. TGF iPhone that same year I switched- best phone ever!
    Hasam1991
  • RE: Open letter to RIM: Your new BlackBerrys leaves little to be desired

    Looking at the market share, it is Android and not Ios, the one that RIM needs to worry about.

    Your article seems a little bias in favor of Ios, and not seing the whole picture.
    picot
    • RE: Open letter to RIM: Your new BlackBerrys leaves little to be desired

      @picot Application sales say different, there are a lot of Androids out there not running any paid apps - is that really a "smartphone"?

      Apple's devices are the ones having money spent on them (in terms of paid apps) and users who've bought applications tend to stay with the platform - it IS Apple they need to worry about.
      jeremychappell
      • Was iPhone a smartphone?

        @jeremychappell
        Remember, the first iPhone did not support any apps. Are you now suggesting that the first iPhone was not a smartphone?

        That being said, I would say that RIM is getting crushed by both Android and iOS and it would be silly to say that either is more dangerous than the other. They are both equally dangerous.
        toddybottom
      • RE: Open letter to RIM: Your new BlackBerrys leaves little to be desired

        @jeremychappell
        Seriously... that is absolutely the worst criteria I've ever heard. If you can get your applications for free why pay? The truth is, people are very happy with the quality of Android free apps. Free/Paid apps have nothing to do with whether your phone is smart or not...
        youngmaester@...
  • RE: Open letter to RIM: Your new BlackBerrys leaves little to be desired

    Dear Zack, <br><br>You don't seems to understand Blackberry, after all. You said, "Then again, I have just regressed to the age of 15 and bought an outdated HP iPAQ smartphone, which at least has an Exchange-capable operating system."<br><br>Blackberry device is, and already has been, compatible to Exchange Server *only* in server level. <br><br>It was Blackberry Enterprise Server (BES) or Blackberry Internet Service from your ISP pull and push emails from Enchange to your phone and delivery all these management functions i.e. Lock down app installation etc. <br><br>Blame all the inflexibility for your end user all you want but government and enterprises has regulation to comply. From the sound of it you, along with other editors in ZDNet, doesn't seems to know how enterprise IT works and have no clue how difficult to get an iPhone or dang near impossible to get an Android phone to get an approval from security administrator.<br><br>As long as those SOX and eDiscovery regulation stays, I'm sorry to say that the GenY IT consumerization will not happen in enterprise anytime soon, if it was gonna happen at all.<br><br>one thing I do agree, however, is that you will get a much better feature and user experience with iPhones and Androids. Other than that BB is very much like a boring workhorse. I dare you to do a drop test on hard concrete floor and see how iPhone and Android stood up to Blackberrys.
    Samic
    • RE: Open letter to RIM: Your new BlackBerrys leaves little to be desired

      @Samic:"you will get a much better feature and user experience with iPhones and Androids"

      It looks like Apple is about to totally crush Android with patents and lawsuits. Which will leave RIM as the sole Android platform.
      JJJoseph
  • Ironic

    So your whole whine is you want to do "useless" stuff aka fuck around vs. work. But for the work aspect you still will use a Blackberry as lets face it anyone dealing with 300+ emails a day know where iPhone just falls apart trying to be productive.

    What is lacking in the 9900? Spec for spec it matches most of what is on the market? Sure it doesn't have 500,000 Apps but Blackberry was never marketed or known as a App device. The core smartphone functions are still the standard on Blackberry. Hell iOS doesn't even support Outlook Tasks and Notes. Contact management is pitiful.

    Why don't you buy an iPod Touch for your social / fun needs and a Blackberry for work, being productive. It really is the best setup to have the best of both worlds.
    MobileAdmin
    • 300 Plus emails a day!?! That's insane!!!

      @MobileAdmin NO I'm serious that sounds like a design flaw in the way you do business, a time management flaw. Say you are super man/woman and you can open/read and respond to an email in a single minute at 300 plus that is over 5 hours a day minimum. INSANE!!!!

      Pagan jim
      James Quinn
      • RE: Open letter to RIM: Your new BlackBerrys leaves little to be desired

        @James Quinn

        300 is a slow day, somedays I see over 500. Bulk of this are various system alerts but nothing, I mean nothing allows me to triage my email and delete, sort, file quicker then Blackberry. Your math is thinking of iOS with all the back and forth effort. With Blackberry I have filters, bulk select and delete etc. I can get through a 100 emails in maybe 10-15 mins of downtime and leave only the ones I need to respond to waiting in Outlook.
        MobileAdmin
    • I agree, iOS could use a bit of work

      @MobileAdmin
      iOS 5 proves that Apple is willing to shamelessly steal ideas from others. While I think it is game over for RIM (there aren't enough 300+ email a day warriors to keep the company going) I do hope that Apple is able to steal some ideas from RIM before they go down. That would benefit me.
      toddybottom
      • Game Over for RIM - bollox

        @toddybottom : RIM have grown in size year on year. You just listen to or read too much hype around apple etc
        deaf_e_kate
      • RE: Open letter to RIM: Your new BlackBerrys leaves little to be desired

        @toddybottom:"there aren't enough 300+ email a day warriors to keep the company going"

        Oh yes, there are. You have to get out more.
        JJJoseph
  • Forget this part ..

    I don't get the "your leaving me out of upgrades" mindset. Please name one vendor who stands by their product for life? Eventually it needs to be retired. There is no contract stating you will get X upgrade forever. Please go talk to a Palm Pre user, Windows Mobile user, Android 1.6, iPhone v1 etc. Blackberry doesn't even control the OS upgrades, the carriers do. OS 6 is just now (a year later) coming out for devices that supported it.
    MobileAdmin
  • RE: Open letter to RIM: Your new BlackBerrys leaves little to be desired

    Dear Rim:

    Thank you for providing us with a business-class phone that does not contain a useless "Angry Birds" app.
    deegillie
  • RE: Open letter to RIM: Your new BlackBerrys leaves little to be desired

    There are Android phones that have very decent hardware keyboards. <br><br>And, a harsh criticism open letter loses all its impact when you say at the end "I will stay...remain a reluctant BlackBerry user". They are so bad, losing touch, but you're staying? You say how the iPhone is stealing customers, but then you criticize the touch keyboard and it's a deal breaker?
    fmalloy
    • RE: Open letter to RIM: Your new BlackBerrys leaves little to be desired

      @fmalloy:"There are Android phones that have . . ."

      Apple, Oracle, and Microsoft are setting out to totally crush Android with lawsuits and patents. Microsoft alone is demanding $15 per Android in licensing. Apple is going to ban all imports of HTCs, etc. That will leave BB as the sole Android platform.
      JJJoseph
  • Nothing exciting about the new iPhone either

    Here's why you media mucks are nicknamed "the Tame Apple Press": You all get excited by the upcoming iMessenger - and that is nothing but a ripoff of something BBerry has had over the last ten years!

    The new phones will have solid specs and will do just fine - and a touch BOLD will sell very well.
    respighifan
  • RE: Open letter to RIM: Your new BlackBerrys leaves little to be desired

    this is utter nonsense!
    go buy your i phone and leave us in peace, let alone posing as a journalist. open up your litle blog and get off your "steve - fed horse". bb is extremely useful and quality phones, this is about usage and needs covered and i tell you for sure RIM is worth it for that. it is not that you have a clouded judgment, you have none at all. if bb is so unreliable and bad, why is everyone getting to give it such a fuss and compare to iphone etc? at the end of the day, the one that lied tous all with iphone 4 with known hardware issues (know pre-launch) was apple...and then they tweaked their signal software a bit and kept on with lies and fraud to consumers... better a useful phone from a serious company than a flashy toy phone from a firm that has prooved only to care about getting us all to grab a second bite of that rotten apple.... flashy though right??... yeah right!
    pettyfull article, lame writer-wannabe.
    ps:yes some of us run companies ans between things we do receive 300-500 mails on our bb phone, it is called making a living.
    codyssey