Technological transmogrification: the evolution of language

By | May 23, 2009, 2:32am PDT

Technology is an ever-growing and developing social construction - from the Archimedes screw to the Blu-ray disk. Not only with technology, our language has evolved to a point where entirely new dialects and words have been plucked out of nowhere and thrust into everyday life; unlike Icelandic which is one of the very few languages we have which doesn’t change.

With popular words coined from excessive usage, “Google” as a good example, new words are being added to the dictionaries every day. Revisiting an old post of mine, I continue to look at the words which have been plucked from ordinary usage and thrown into the technological arena.

Windows: when my mother told me she was “installing new Windows”, I was quite astounded. She isn’t very geeky, and uses Windows Vista on her laptop with the Windows Classic theme. After enquiring at such an event, she told me how much it cost - far more than I expected for a copy of Windows. Up until this point, I had no idea that the living room windows were being ripped out and double-glazed were to be put in their place. Naive, I was, to think that she was on about Microsoft’s brainchild.

Virus: back in the day when viruses used to kill people, the terminology has changed to almost only include computer related malware. The recent outbreak of H1N1 swine flu was deemed an “epidemic” or a “disease”, when in fact it is a virus. I have barely heard it being called a virus, possibly due to the fact the word has been entirely turned from a biological weapon into a computer-baddie.

BlackBerry: when I was a young lad, here in England we have bridle paths where horses and walkers would enjoy the country scenery. Wherever there was a bridle path you would find blackberries. How weird would it be if you came across an overgrown bush with BlackBerry devices growing on it? Sure, it would be a cheap way to get a new phone, and they could safely say they were grown in a carbon-neutral environment, but it would be a little daft to say the least.

Mobile: when my godchildren were little (well, they still are, but Zoe is a fair bit older than her younger brother), with a main road going by their house, they would sometimes find it difficult to sleep. In that case, we’d dangle something distracting from the ceiling so when she would lie in bed, she would have something to slowly lull her to sleep. In the same concept as the BlackBerry bush (above), it would be weird to have a series of cell phones (”mobiles”) dangling from the ceiling. Having said that, it would be more distracting if somebody rang and they weren’t on the silent setting.

Cell: again, the same concept, once again, but the word has modern connotations. Microbiologists used to love using the word but now, with it being almost-entirely replaced with that of a calling device, it’s getting them confused. Considering the vast majority of them have at least a doctorate in a highly skilled medical field, their levels of rationality exceed those of common sense.

Trojan: both the younger and the elder generation will take pride in knowing each definition of the context. The brand of condoms for the younger generation (because old people simply don’t have sex, it’s a sociological fact) and for the elder generation it’s an integral part of ancient Greek mythology. So, even though the modern day Trojan gets the name from the horse concept, I worry that many kids nowadays will only know of this in its current context, and forget about Greek mythology entirely.

Cookie: quite possibly the most ridiculous word derived from an ordinary non-technological context. Why would a website data holding snippet be referred to something commonly embedded with chocolate chips? There reaches a point when these words are being created where I am adamant they are simply screwing with us to see how far they can push us. No wonder people from the older generation get confused with the jargon; even I do from time to time,

Spam: this is news to me as I have been vegetarian for 17 years now, but spam as a food - a jellied, pink, meat product which wobbles slightly when you poke it. Whenever I think of “spam”, I don’t automatically think of junk email, which I feel it should more formally be known, I think of the gelatinous processed meat product. Myths behind the name of “spam” (junk email) have been rife for years, but irregardless of this, the meat product is on the rise again and soon a distinction will need to be given.

Tweet: back in the day when we were all little, some of us were exposed to “breaking technology” - that being a talking audio book designed for children. “A cow goes… moooo”. “A duck goes… quack”. “A bird goes… tweet”. Well not any more it doesn’t. Birds officially stopped tweeting in 2006, when Twitter bought up the intellectual copyright to the word and the sound. So if you are out with the family in the countryside, spare an ear and listen carefully - blissful silence, because the birds sing and tweet no more.

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Topics

Zack Whittaker, a criminologist who studied at the University of Kent, Canterbury, is a journalist, writer and broadcaster.

Disclosure

Zack Whittaker

I worked briefly with Microsoft UK in 2006 but no longer have any connection with the company. Regardless, I remain impartial and unbiased in my views.

I don't hold any stock or shares, investments or industrial secrets in any company, but have signed confidentiality agreements with a number of UK and U.S. organisations, whose names I am not at liberty to disclose.

I was involved with Kent Union, the University of Kent's student union, undertaking voluntary, non-salaried, elected positions between early 2009 and mid-2010.

No other company, body, government department, non-governmental organisation or third sector organisation employs me or pays me a salary in any capacity whatsoever.

As a freelance journalist, whenever expenses are given and taken by a company that is not CBS Interactive, these will be disclosed in each relevant post to ensure transparency.

I currently work with a UK law enforcement unit, but this is an entirely separate position which bears no connection to other work.

(Updated: 23rd October 2011)

Biography

Zack Whittaker

Zack Whittaker, criminologist who studied at the University of Kent, UK, is a journalist, writer and broadcaster.

After studying criminology at university, though still in his early-20's, he has already had a series unconventional work and voluntary positions. He has worked with researchers studying neurological illnesses like Tourette's syndrome (which he suffers from), has given lectures on the nature of disabilities in the public community, and occasionally ends up speaking on television and radio discussing the events of the day.

He first had academic work published at the age of 22, then still an undergraduate, and has been cited by a wide range of publications: from the Huffington Post, Business Insider, AllThingsDigital, The Atlantic Wire and CBS News.

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"Irregardless" isn't a word...
LeonBA 9th Jun 2009
I wouldn't have mentioned it, but I felt I had to given the irony that it appeared in an article grousing (though good-naturedly) about changes in our language.
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johnfenjackson@... 23rd May 2009
Loved that fruity picture.

"I worry that many kids nowadays will ... forget about Greek mythology entirely."
So explain the story to your god-daughter ... and then ask her what she thinks a 'trojan' might be on her computer. Etymology, mythology and technology in one fun 'lesson'! Then on to outbound firewalls ... job done.

"Why would a website data holding snippet be referred to something commonly embedded with chocolate chips?"
Because they borrowed it from the Jurassic period of computing, when UNIX was new. It used to be 'magic cookie'. More I cannot tell you.

Yours,
Triassic, active, carnivorous wink
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In MY day...
MGP2 24th May 2009
A trojan was used neither to describe Greek warriors nor malicious computer software. devil
I don't think "irregardless" is a word. (...but irregardless of this, the meat product...) or has it transmogrified it's way into the English language. I am just wondering as the word was a source of much embarrassment many, many years ago when a prof singled me out for using it in an essay.

As for the rest of the article, I think that words are just words, remember Shakespeare "A rose is a rose..." It is the concept(s) that the words stand for that is/are important. It is the ability of the human mind to transfer concepts from framework (Cells-Biology) to Framework (Cells-Phone Network) that allows us to grow technologically and socially.
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I'm with you with "irregardless".
I am Gorby 26th May 2009
It's interesting how words and even sentences get used incorrectly.

I keep thinking of a term frequently used in these forums. "I could care less about ..." The term should be "I could NOT care less about ..."

In the second case, what ever the subject might be, I could not care less about it. My caring is at zero. In the first case I still do care, however small, but I still do care.

Oh man, is this off topic. wink
...think about it. there's 3 official, yet different, "English" languages... Canadian, British (aka. UK English), or American...

really, since "colonial times", it's not been a truly single language, not even officially.

I am irritated at the lack of a "u" in so many "official" documents, put out by the media... which blatantly fail to use the correct dictionary for where they are being published! (Colour, Flavour, etc... they're in the Canadian/UK englishs, not the US one, though...)

And really, how many recall it's a murder of crows/ravens, or a chorus of doves, or a crash of rhinos? These proper terms for a group have largely disappeared from useage, and we lose a lot of the colour in our language(s) because of it...

oh, and irregardless, for the record, is not a word in any official dictionary as far as I'm away. Irrespective, or regardless, not a mix of the 2.

...I have to stop before I spend most of the afternoon ranting >.
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Pro
The BBC has produced a wonderful documentary called "The Adventures of English".

It brilliantly covers its genesis from Old English, through the addition of French and any other language that comes along. To the modern diaspora of the language.

Have a read of the english that comes out of the UN bodies. It's very flat and academic. Not to be spoken, but all english speakers would understand it.

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not trying to be mean here but...
bennettvonbennett Updated - 8th Jun 2009
look - Mr Whittaker, you really need to re-read your Strunk
& White. as does your editor! i mean, come on - this is
your lead-in? for an article on the development of language?!?
"Technology is an ever-growing and developing social
construction - from the Archimedes screw to the Blu-ray
disk. Not only with technology, our language has evolved
to a point where entirely new dialects and words have been
plucked out of nowhere and thrust into everyday life;
unlike Icelandic which is one of the very few languages we
have which doesn?t change."
now that's an unfortunate paragraph! "Not only with
technology" might (perhaps) be
grammatically correct but it's not exactly good writing. and
as my old professor said - if you're using a semi-colon, don't.
i hate to be such a basher but i don't think there's any
reason why online journalism shouldn't hold itself to the
same standards as print journalism.
anyway, that's just my $.02 - take it or leave it.
b
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"Irregardless" isn't a word...
LeonBA 9th Jun 2009
I wouldn't have mentioned it, but I felt I had to given the irony that it appeared in an article grousing (though good-naturedly) about changes in our language.

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