Why does Apple have to 'kill' every product, service and device?

Why does Apple have to 'kill' every product, service and device?

Summary: It is the media wanting the competition to be crushed, not Apple, according to some of the 'interesting' headlines making their way around this week.

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TOPICS: Apple
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The Apple WWDC conference is close to wrapping up the final drips to the coffee filter of new products and releases.

From live analysing the event, I too was -- and I say this on the record -- gripped by some of the major technological advances coming out of the Cupertino company.

But the headlines following over the past few days, even today for that matter, focus all but solely on 'crushing' the competitor.

Why?

Just to name a few:

There is way too much negativity in the tech world at the moment. Lighten up a bit.
Personally, I don't think Apple for one minute is trying to crush, kill, maim or defame the competitor; primarily Windows in the desktop market, Android on the mobile and tablet scene, and Amazon and Google in the cloud arena.

While in some of the advances there are similar, if not directly competitive products -- which rival Dropbox and BlackBerry Messenger just to name a couple, Apple is giving more users a greater breadth of productivity, features and ultimately choice in its updated line of products.

I suspect that it is the media who is hoping for Apple to crush a competing device or service, rather than the sole aim of the company to do so. Competition keeps things interesting, vibrant, and increases focus on something to aim for.

In the end, it doesn't matter which browser, operating system, brand or service you use. Generation Y users are all about choice, but equally about allegiance.

Many multimedia, drama and design students are openly Apple fans. Seemingly it is the more creative 'genotype' for Apple using products, in particular the Mac range. Yet, you rarely find the same passion, drive and energy towards Windows. It's a sub-cultural thing; Apple has a surrounding culture whereas Windows has a means to an end.

It doesn't mean one is better than the other. They're both equal, as a matter of fact. It is just how one perceives the aforementioned.

Though the iGeneration are vastly influenced by the purchases of others, there is still a polarised division between the BlackBerry and iPhones. Android is creeping up the middle as the platform can run of a variety of non-BlackBerry or Apple devices, but it feels like one-size-fits-all clothes that your grandparents buy you at Christmas.

They rarely fit, and on the face of it look hideous, but still keep you strangely warm during the winter months.

But it is far too easy to be wrapped up in the 'killing' of another product or service simply because another company releases a competing solution.

Sure, talk about competition and rival products and services. But the younger generation is about choice.

Without choice, it would be a very, very boring world.

Topic: Apple

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  • RE: Why does Apple have to 'kill' every product, service and device?

    Actually they were very careful to NOT kill Dropbox. The iCloud (oh I hate this name - but I got over "Wi" I suppose) only stores files it understands (Pages for example) and NOT files it doesn't. The clear implication is that initially at least, we'll all store these "other" files in something like Dropbox. It (iCloud) works with Windows (though not XP) so it's not trying to kill that either.

    In truth, I think Apple have loftier ambitions - to kill the filesystem. Maybe this isn't a bad thing. My mother can't understand it. I have plenty of clients who quite clearly don't understand it. I think it's simple, I'm sure you do as well. But there are a LOT of people for whom the filesystem is standing in the way of them mastering their computer. Apple are clearly on a mission to finally kill the filesystem.
    jeremychappell
    • iCloud can store any files with its 5 GB limit since Apple published iCloud

      @jeremychappell: ... APIs. Any developer can make use of it.
      DDERSSS
    • RE: Why does Apple have to 'kill' every product, service and device?

      @jeremychappell After they kill the filesystem, they'll have to re-invent it. I can already see the future pundits singing praises:

      "Responding to the growing need to organize people's files, Apple today inveiled the iFold - a system of so-called 'folders', that people can use to organize their files. The system also allows files to be 'copied' and 'moved' from one folder to another, greatly expanding the possibilites of what people can do with their data. Once again, Apple nails it."
      OxBAADFOOD
    • RE: Why does Apple have to 'kill' every product, service and device?

      @jeremychappell Which will be the most secure? Thats the most important thing to me. Dropbox, Box.net or iCloud.
      marcandsebe
    • RE: Why does Apple have to 'kill' every product, service and device?

      @jeremychappell With Steve Jobs stepping down..what direction is Apple headed in? <a title="Google Places" href="http://extremesocialmedia.org">Google Places</a>
      esm2012
  • Who's on first?

    By promoting the "horserace" aspects of competition in the electronics markets, the journalism profession hopes to bring the same improved level of decision making to our purchasing behavior that it has already achieved with regards to voting and governance, in which voters always know who is ahead but never know what any of these candidates stand for, or what the issues are, or what they mean.

    The journalism profession adds so much to our lives by doing this. I thank them all.
    Robert Hahn
  • Message has been deleted.

    Will Pharaoh
    • RE: Why does Apple have to 'kill' every product, service and device?

      @Will Pharaoh Exactly! Apple is not the only company name tech bloggers use with the "crush" "kill" etc. headlines... so why the complaints about it now?
      athynz
  • These kind of words power words...

    make headlines as much as corduroy pillows. Seriously, it's just to generate readership. Everyone loves controversy.
    CowLauncher
  • Message has been deleted.

    iosguy
  • RE: Why does Apple have to 'kill' every product, service and device?

    You said it man, its only the media doing this. As for why, they want page hits. If they flash up some false title about how Apple is going to kill something they know they are going to get people from all sides to read it, the mac faithful saying how its a good idea, the mac haters saying its a bad idea. Its all about page clicks and making that $$.
    LoverockDavidson
    • RE: Why does Apple have to 'kill' every product, service and device?

      @LoverockDavidson I'm far from immune to this. I've done it before.
      zwhittaker
  • Obvious innit

    Since you list the articles - it's those writers who want Apple to 'kill' something/someone. not Apple per se.
    Seems that competition is a bloodsport not business, these days.
    frogspaw
  • It's a zero sum game mentality

    That makes for catchy headlines. For Apple to "win" somebody else must "lose". I think it's because we like to think of games as being finite and ultimately having a single winner. In reality the game never ends, only the players and strategy changes.
    oncall
  • RE: Why does Apple have to 'kill' every product, service and device?

    Is this the same Zack who wrote these embarrassing hate-filled rants about Apple? Nah couldn't be....I suspect if it was headlines about a competitor killing Apple it would get a pass.

    http://www.zdnet.com/tb/1-78116?tag=mantle_skin;content

    http://www.zdnet.com/blog/igeneration/20-anti-expensive-paperweight-ipad-reasons-part-1/4899

    http://www.zdnet.com/blog/igeneration/20-anti-expensive-paperweight-ipad-reasons-part-2/4976
    dave95.
    • RE: Why does Apple have to 'kill' every product, service and device?

      @dave95. Yep, still the same Zack. I think? (checks self) yep, pretty much.

      I know it's a bit "pot, kettle, black", but it's better to learn now rather than never, would you not say? :)
      zwhittaker
      • RE: Why does Apple have to 'kill' every product, service and device?

        @zwhittaker

        Better to learn now sure, and better to avoid click-baits altogether also ;-)
        dave95.
      • Maybe there's hope

        After all, I've always had a dim view of people who went to Kent, but maybe they're better'n I thought. Hang on a moment. Me? Think? Ok, yes, I can. No wait, that'd make me president of the USofWhateverica. Zack, you've messed up my worldview :P
        ego.sum.stig
  • RE: Why does Apple have to 'kill' every product, service and device?

    "Apple is giving more users a greater breadth of productivity, features and ultimately choice in its updated line of products."

    Really? Or is Apple hoping for more lock-in so people will continue to buy new versions of Apple products?
    aep528
    • Selling people useful things

      @aep528

      Such that they want to buy more products from you? The nerve of Apple wanting to make money. What a shameful "capitalistic" concept.
      oncall