How do Indians spend time on the Internet

How do Indians spend time on the Internet

Summary: Studies from Microsoft India and Nielsen provide insights into what Indians do on the Internet and how they spend their time.

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TOPICS: Browser
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Knowing what people do when they are online is crucial for businesses. A study by Nielsen looks into what Indians do on social media websites and Microsoft India provides insights into how Indians spend their time on the Internet.

A few weeks back, Nielsen came out with a report claiming that Indians spend more time on social media sites than on personal email. Honestly, I am not surprised. Email, though a form of communication, is not social nor is it real time. Sharing images on a social network like Facebook is a different experience than sending out bulk emails to friends and family. Secondly, social networks have real time (constantly updating) feeds from friends that you can go through, emails don't. In my opinion, it isn't a fair comparison. The study also looks into the relevance of brands on these social media sites and their impact. The purpose of the study seems to be to understand what users do on social networking websites. This data can be helpful to companies and brands enabling them to tailor their interactions with users. Here are some highlights from the Nielsen study:

  • 30 Million Indians who have Internet access are members of social media websites
  • Around 20 Million of these users access these websites daily
  • Nearly 40 Million Indians refer to online reviews for products they intend to buy
  • 46% of the users track their ex-partners
  • 81% share or view pictures
  • 72% users expect companies to offer discounts on brands
  • 60% users want updates on new products

The second study was done by Microsoft India and has a beautiful infograph titled Living With The Internet. The Microsoft study is more specific on how the Indians use the Internet. Highlights from the study:

  • 72% Indians plan their time spent on the Internet (globally, 79% users do that)
  • 34% Indians user smartphones to access information as their main device while 33% use notebooks
  • Entertainment and (monetary?) transactions are done primarily using a notebook
  • 49% users use the Internet for communication
  • 14% create content and 35% seek information
  • 22% use the Internet for entertainment (audio, video, games)
  • 12% for transactions

The study has some intriguing insight into user activity based on their mood. As detailed in their infograph, the study claims:

  • A frustrated user is more likely to look for entertainment and transactions
  • In a bad mood, a user will be creating content or performing a transaction
  • A bored user will be surfing the web and looking for entertainment

The infograph from Microsoft India:

Topic: Browser

Manan Kakkar

About Manan Kakkar

Telecommunication engineer with a keen interest in end-user technology and a News junkie, I share my thoughts while preparing for my Master's in Information Management.

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11 comments
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  • RE: How do Indians spend time on the Internet

    This survey is incomplete as there was no option for Rule 34
    aamanlamba@...
    • RE: How do Indians spend time on the Internet

      @aamanlamba@... that would come under "users seeking information" I believe.
      Manan Kakkar
  • RE: How do Indians spend time on the Internet

    And 70% of these Indians are on the phone with frustrated end users for all products here in the states. Can we start bringing support back to the States with people we can actually understand? I have no problem with Indians or anything like that, but I know I am not the only person who wants to punch a baby when I call up support for some product only to be greeted by an Indian with the heaviest accent that it makes understanding him nearly impossible.
    Bates_
    • RE: How do Indians spend time on the Internet

      @Bates_ , sure, just find some americans willing to work for the same salary as an Indian. The same old story: americans complain about companies hiring in asian countries and not in the usa. Just find some americans willing to work for 1$/day!
      d.marcu
      • RE: How do Indians spend time on the Internet

        @d.marcu In case you haven't noticed, our country is at an all time high in unemployment rates. I think some people will work for whatever they can get.
        Bates_
      • RE: How do Indians spend time on the Internet

        @d.marcu - if people wish to work for slave wages, that's great. They shouldn't drag us down with the rest of them, and employers are the ones who always encourage workers to do more work as well.

        Not to mention this half-tangent, since we're talking about influences on wages:
        http://www.lawyersandsettlements.com/case/hiring-illegal-immigrants.html
        HypnoToad72
    • RE: How do Indians spend time on the Internet

      @Bates_

      There are some companies that still have regional Tech support. The one I work for does, and same with Comcast. Those are the only ones I know off the top of my head, but I know there are others.
      mgaul
    • RE: How do Indians spend time on the Internet

      @Bates_,<br><br>"I have no problem with Indians or anything like that, but I know I am not the only person who wants to punch a baby when I call up support for some product only to be greeted by an Indian with the heaviest accent that it makes understanding him nearly impossible."<br><br>If you don't have issues with Indians, why are you posting this on a blog post that has nothing to do with offshoring?
      bmonsterman
      • RE: How do Indians spend time on the Internet

        @bmonsterman - it'd be the same thing if Norway was the country o' choice in terms of mass offshoring of a particular sector. Plus, with peak oil, it makes more sense to move IT and manufacturing and everything else overseas where most of the oil is anyway - costs too much to ship it here...
        HypnoToad72
    • RE: How do Indians spend time on the Internet

      @Bates_ agreed.

      And until we see every other nationality, what's going on is just ego-stroking and most people have had far more bad incidents with India-based support than good ones. (So were Americans THAT incompetent, which was the excuse to offshore the labor? Nope. It's about doing it more cheaply. And are the Indian workers really incompetent as well? Depends on the situation they're put in by their management and the amount of work and stressors they have to endure as well. Nobody is stupid by default, but the definition often gets changed for reasons like political games.

      I couldn't even get a simple RMA form processed, or the new version of Adobe Master Collection (CS5.5) - but, after dealing with an American - but only after THREE calls and pleading not to be moved back to the wrongly titled "support" department - they finally came through. Still, if "time is money" then companies need to remember their customers are more than walking wallets as well. Adobe, VisionTek, Microsoft, and others, it's been pretty bad but on the plus side the MSM hasn't been saying "Offshored workers do it better for less money" in some time (not to mention the lower cost of living in those countries as well, but I digress.)
      HypnoToad72
  • RE: How do Indians spend time on the Internet

    share/view photographs, aka stalk
    qjqqyy