Swati Prasad

Swati Prasad is a New Delhi-based freelance journalist who spent much of the mid-1990s and 2000s covering brick-and-mortar industries for some of India's leading publications. Seven years back when she took to freelancing, India was at the peak of its "outsourcing hub" glory and the world of Indian IT, telecom and Internet fascinated her. A self-proclaimed technophobic, Swati loves to report on anything that's remotely alien to her--be it cloud computing, telecom, BPOs, social media, e-government or software and hardware, and also how high-tech sectors impact the Indian economy.

Latest Posts

The US slowdown hiccup

Last June, I got a freak call from a young IT professional working in a large Indian IT firm. He was an engineer from IIT and an MBA holder, too--the best in education that you can ask for.

April 9, 2008 by

3 Comments Vote

Goodbye, marketing calls

Telemarketing calls can be quite a menace. Three years back, when I was admitted in a hospital for a C-section, I remember being woken by an overzealous telemarketing executive who wanted to sell me a credit card.

September 4, 2007 by

4 Comments Vote

Wanted: Web content for rural India

Two days back, a close friend called to say that she plans to work on a documentary on how technology is changing the lives of rural Indians. She arm-twisted me into meeting her for lunch, before she vanishes into the remote villages of India for a few months.

August 22, 2007 by

4 Comments Vote