Seen today: Comcast truck repainted with Digital Voice pitch

I was sitting outside a chic French bakery this morning, munching on a croissant.

I then look across the street, see that Comcast truck, whip out my BlackBerry Curve and take that pix.

So why have I done this?

It's no secret that Comcast is aggressively pushing their Comcast Digital Voice product.

What is new- at least in my hometown of Portland, Oregon- is that rather than the standard, generic Comcast livery, we're starting to see trucks repainted with a common for Comcast Digital Voice.

Even when you have deep pockets like "Comcash," repainting your trucks must not be an undertaking that is done lightly. It's got to be rather labor-intensive.

"So what's your point, Russ?"

My point is, that in fairly affluent neighborhoods, Comcast feels that they must grow horizontally with new services rather than vertically with cable tv and broadband Internet. I mean, except for people newly moving into a given area, there probably aren't all that many prospective new Comcast broadband and/or cable subscribers out there.

But Digital Voice? You bet.