| Media Category | Growth, YTY | |
| Internet | 18.9% | |
| National Magazines | 7.6% | |
| Outdoor | 7.2% | |
| Nat’l Sunday Supplements | 4.9% | |
| National Cable TV | 2.2% | |
| Spanish-Language TV | 1.5% | |
| Network TV | -1.5% | |
| Local Magazines | -1.7% | |
| Spot Radio | -2.0% | |
| Spot TV Markets 101-210 | -2.6% | |
| Network Radio | -3.9% | |
| B-to-B Magazines | -4.0% | |
| Local Sunday Supplements | -4.9% | |
| Spot TV Markets 1-100 | -5.1% | |
| Local Newspaper | -7.5% | |
| Nat’l Newspaper | -7.7% | |
| Total Advertising Spending | 0.6 % | |
| Source: Nielsen | ||
IT Facts
Alex Moskalyuk2007 ad spending vs. 2006 ad spending
Summary: Media Category Growth, YTY Internet 18.9% National Magazines 7.6% Outdoor 7.2% Nat’l Sunday Supplements 4.9% National Cable TV 2.2% Spanish-Language TV 1.5% Network TV -1.5% Local Magazines -1.7% Spot Radio -2.0% Spot TV Markets 101-210 -2.6% Network Radio -3.9% B-to-B Magazines -4.0% Local Sunday Supplements -4.9% Spot TV Markets 1-100 -5.1% Local Newspaper -7.5% Nat’l Newspaper -7.7% Total Advertising Spending 0.6 % Source: Nielsen
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