Online shoppers tend to stick to the shopping sites they are familiar with, with 60% saying they buy mostly from the same site. In selecting sites on which to shop, 33% used a search engine or just surfed around to find the best online store. 25% relied on personal recommendations, according to Nielsen.
IT Facts
Alex Moskalyuk33% used a search engine to find the best online store
Summary: Online shoppers tend to stick to the shopping sites they are familiar with, with 60% saying they buy mostly from the same site. In selecting sites on which to shop, 33% used a search engine or just surfed around to find the best online store. 25% relied on personal recommendations, according to Nielsen.
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