34% of general US population goes to see new movies

34% of general US population goes to see new movies

Summary: According to GfK NOP, Hispanic Americans are two to three times more likely than the general population to turn to television as their primary source for entertainment-related information. 64% said they rely on television to learn about new movies coming to theaters, and 48% said they turn to TV to learn about upcoming concerts and sporting events.

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TOPICS: ZDNetLive
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According to GfK NOP, Hispanic Americans are two to three times more likely than the general population to turn to television as their primary source for entertainment-related information. 64% said they rely on television to learn about new movies coming to theaters, and 48% said they turn to TV to learn about upcoming concerts and sporting events.

New Movies Coming to the Theater

  1. Hispanic Americans - 64%
  2. General Population - 34%
Planning a Trip or Vacation
  1. Hispanic Americans - 30%
  2. General Population - 10%
Attending Concerts or Sporting Events
  1. Hispanic Americans - 48%
  2. General Population - 16%

Topic: ZDNetLive

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