Accenture says TV ad revenues will grow about 3% annually through 2009. 40% of US homes will have digital video recorders by 2009. About 8% have DVRs now. The analysis concludes that consumers will skip about 22% of all TV ads in five years, versus 2% currently.
IT Facts
Alex Moskalyuk40% of US households will have DVRs by 2009
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In his spare time Moskalyuk runs websites that serve as useful tools for the tech community. Among them are: www.techinterviews.com and moskalyuk.com/blog.
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