56% of low-income Americans go shopping once a week or more often

56% of low-income Americans go shopping once a week or more often

Summary: Low-income Americans (those who reported household incomes of less than $25,000 annually) are less frequent shoppers than the more well-off. Some 56% of low-income Americans go shopping once a week or more often, while 63% of those whose annual household incomes are over $60,000 annually shop once a week or more often.Online shopping activitesEver done [...]

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TOPICS: Browser, E-Commerce
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Low-income Americans (those who reported household incomes of less than $25,000 annually) are less frequent shoppers than the more well-off. Some 56% of low-income Americans go shopping once a week or more often, while 63% of those whose annual household incomes are over $60,000 annually shop once a week or more often.

Online shopping activites Ever done this Did this yesterday
Research online a product they are thinking of buying 81% 20%
Purchase a product online such as books, music, or clothing 66 6
Bought or made travel reservations online 64 4
Participated in an online auction 26 3
Paid to access or download digital content 17 4
Bought or sold stocks online 11 1
Source: Pew Internet

Topics: Browser, E-Commerce

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