60% of new house buyers consulted the internet during their search

Summary: 66% of users used at least one of the listed ways to find out information on places to live, and one-third used two or more, according to Pew Internet Project. Broken out by buyers versus renters: 60% of buyers consulted the internet during their search, compared to 43% of renters who did this; 60% of [...]

66% of users used at least one of the listed ways to find out information on places to live, and one-third used two or more, according to Pew Internet Project. Broken out by buyers versus renters: 60% of buyers consulted the internet during their search, compared to 43% of renters who did this; 60% of buyers consulted friends, family, or co-workers, compared to 16% of renters who did this; 49% of buyers used a real estate agent, while 48% of renters did; 39% of buyers used the newspaper in their search, while 57% of renters did; 19% of buyers cited a source not mentioned, while 18% of renters did; 12% of buyers consulted the radio or TV in their search, compared to 17% of renters.

Topics: Enterprise Software, Browser

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  • Now that's a surprise

    I'm amazed that it took a study to figure that out, and even more amazed that somebody paid for it. In today's society, newspaper, grocery store catalogs and industry mailings have all been replaced by the internet and if it's in one of those medium's it's at least a week maybe a month old. Let's discuss, contact me at www.jfwconsulting.net.
    95630jfw
  • not a surprise at all

    House buyers are richer and therefore much more likely to have a computer with an internet connection than renters.
    james.faction