Demographics of Social Network Users

Demographics of Social Network Users

Summary: The percentage of online Americans in each demographic category who have a profile on a social network website:All adults35%SexMen35Women35Age18-247525-345735-443045-541955-641065+7RaceWhite, non-Hispanic31Black, non-Hispanic43Hispanic48Annual Household IncomeLess than $30,00045$30,000 - $49,99938$50,000 - $74,99930$75,000 +31EducationLess than HS43HS grad31Some college41College grad33LocaleUrban34Suburban26Rural23Source: Pew Internet Project

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The percentage of online Americans in each demographic category who have a profile on a social network website:

All adults 35%
Sex
Men 35
Women 35
Age
18-24 75
25-34 57
35-44 30
45-54 19
55-64 10
65+ 7
Race
White, non-Hispanic 31
Black, non-Hispanic 43
Hispanic 48
Annual Household Income
Less than $30,000 45
$30,000 - $49,999 38
$50,000 - $74,999 30
$75,000 + 31
Education
Less than HS 43
HS grad 31
Some college 41
College grad 33
Locale
Urban 34
Suburban 26
Rural 23
Source: Pew Internet Project

Topics: Browser, Collaboration, Networking, Software Development, Social Enterprise

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  • As suspected

    Those with the least to add, make the most noise.
    Richard Flude