Demographics of Social Network Users
Summary: The percentage of online Americans in each demographic category who have a profile on a social network website:All adults35%SexMen35Women35Age18-247525-345735-443045-541955-641065+7RaceWhite, non-Hispanic31Black, non-Hispanic43Hispanic48Annual Household IncomeLess than $30,00045$30,000 - $49,99938$50,000 - $74,99930$75,000 +31EducationLess than HS43HS grad31Some college41College grad33LocaleUrban34Suburban26Rural23Source: Pew Internet Project
The percentage of online Americans in each demographic category who have a profile on a social network website:
| All adults | 35% |
| Sex | |
| Men | 35 |
| Women | 35 |
| Age | |
| 18-24 | 75 |
| 25-34 | 57 |
| 35-44 | 30 |
| 45-54 | 19 |
| 55-64 | 10 |
| 65+ | 7 |
| Race | |
| White, non-Hispanic | 31 |
| Black, non-Hispanic | 43 |
| Hispanic | 48 |
| Annual Household Income | |
| Less than $30,000 | 45 |
| $30,000 - $49,999 | 38 |
| $50,000 - $74,999 | 30 |
| $75,000 + | 31 |
| Education | |
| Less than HS | 43 |
| HS grad | 31 |
| Some college | 41 |
| College grad | 33 |
| Locale | |
| Urban | 34 |
| Suburban | 26 |
| Rural | 23 |
| Source: Pew Internet Project | |
Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.
Talkback
As suspected