ie8 fix
Click Here
madison

IT Facts

Alex Moskalyuk

Norwegian online advertisers spend 133 euros per user

By | June 4, 2008, 11:07am PDT

Summary: Two thirds (65% or €7.3 billion) of European online ad budgets were spent in the big three markets of the UK, Germany and France, IAB Europe says. With the European average at €80.6, Norwegian advertisers spent the most at €133.2 per person, followed by the UK at €120.8 and Denmark at €109.5 in 2007. [...]

Two thirds (65% or €7.3 billion) of European online ad budgets were spent in the big three markets of the UK, Germany and France, IAB Europe says.

image

With the European average at €80.6, Norwegian advertisers spent the most at €133.2 per person, followed by the UK at €120.8 and Denmark at €109.5 in 2007. In the US advertisers spent €91.9 per person in 2007. The more mature the market, the higher the value placed on the Internet user by the advertisers.

image

Kick off your day with ZDNet's daily e-mail newsletter. It's the freshest tech news and opinion, served hot. Get it.

Topics

The discussion hasn’t started yet. Why don’t you begin it?

Formatting +
BB Codes - Note: HTML is not supported in forums
  • [b] Bold [/b]
  • [i] Italic [/i]
  • [u] Underline [/u]
  • [s] Strikethrough [/s]
  • [q] "Quote" [/q]
  • [ol][*] 1. Ordered List [/ol]
  • [ul][*] · Unordered List [/ul]
  • [pre] Preformat [/pre]
  • [quote] "Blockquote" [/quote]
ie8 fix
Click Here
ie8 fix

The best of ZDNet, delivered

ZDNet Newsletters

Get the best of ZDNet delivered straight to your inbox

Facebook Activity

White Papers, Webcasts, & Resources
ie8 fix
ie8 fix