US consumers redeemed less than 1% of the estimated 285 bln coupons issued 2007 for groceries and various packaged goods. Advertisers paid newspapers to distribute nearly 90% of the coupons issued 2007 for packaged goods, according to NCH Marketing Services. Just 0.4% of the packaged goods coupons were printed out on the Internet 2007, NCH estimated.
IT Facts
Alex MoskalyukOnly 0.4% of grocery coupons get used
Summary: US consumers redeemed less than 1% of the estimated 285 bln coupons issued 2007 for groceries and various packaged goods. Advertisers paid newspapers to distribute nearly 90% of the coupons issued 2007 for packaged goods, according to NCH Marketing Services. Just 0.4% of the packaged goods coupons were printed out on the Internet 2007, NCH [...]
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Did you know you can take part in these discussions with your ZDNet membership?Add the processing costs to handle this cupons and they are a nuisance for the economy too.
I would support any efort to ban this marketing vehicle and other unscrupuluos tactics like mail in rebate.
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