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IT Facts

Alex Moskalyuk

Only 0.4% of grocery coupons get used

By | June 1, 2008, 10:19pm PDT

Summary: US consumers redeemed less than 1% of the estimated 285 bln coupons issued 2007 for groceries and various packaged goods. Advertisers paid newspapers to distribute nearly 90% of the coupons issued 2007 for packaged goods, according to NCH Marketing Services. Just 0.4% of the packaged goods coupons were printed out on the Internet 2007, NCH [...]

US consumers redeemed less than 1% of the estimated 285 bln coupons issued 2007 for groceries and various packaged goods. Advertisers paid newspapers to distribute nearly 90% of the coupons issued 2007 for packaged goods, according to NCH Marketing Services. Just 0.4% of the packaged goods coupons were printed out on the Internet 2007, NCH estimated.

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gimmicks
Linux Geek 2nd Jun 2008
If you factor in the amount of trees being cut for this maketing gimmick, one should wonder how sincere the 'green' sponsors are!
Add the processing costs to handle this cupons and they are a nuisance for the economy too.
I would support any efort to ban this marketing vehicle and other unscrupuluos tactics like mail in rebate.

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