Business
The DRG: People spend $137.6 B offline after researching online
Dieringer compares this to the $93.1 billion actually spent online in the past year.
Dieringer compares this to the $93.1 billion actually spent online in the past year.
The survey also determined that 25% of consumers have changed their opinion about one or more brands after having seen some form of online marketing. This percentage rises for online adults in particular to 45%.