Business
TV viewing at highest levels ever
Nielsen Media Research reports that the average American home watched more television in 2005 than any previous season. From September 2004 to September 2005 (the official start and end of TV season in the United States), the average household in the US tuned into television 8 hours and 11 minutes per day.
Nielsen Media Research reports that the average American home watched more television in 2005 than any previous season. From September 2004 to September 2005 (the official start and end of TV season in the United States), the average household in the US tuned into television 8 hours and 11 minutes per day. This is 2.7% higher than the previous season, 12.5% higher than 10 years ago, and the highest levels ever reported since television viewing was first measured by Nielsen Media Research in the 1950's. An average person watched television 4 hours and 32 minutes each day, the highest level in 15 years.
| Number of hours with TV turned on over 24 hours | ||
| Year | US household | US person |
| 2004 - 2005 | 8:11 | 4:32 |
| 2003 - 2004 | 8:01 | 4:25 |
| 2002 - 2003 | 7.55 | 4.25 |
| 2001 - 2002 | 7.42 | 4.18 |
| 2000 - 2001 | 7.39 | 4.15 |
| Source: Nielsen Media Research | ||