Jack Schofield

Jack Schofield spent the 1970s editing photography magazines before becoming editor of an early UK computer magazine, Practical Computing. In 1983, he started writing a weekly computer column for the Guardian, and joined the staff to launch the newspaper's weekly computer supplement in 1985. This section launched the Guardian’s first website and, in 2001, its first real blog. When the printed section was dropped after 25 years and a couple of reincarnations, he felt it was a time for a change....

Latest Posts

Will HP or Asus lead the Ultrabook revolution?

Hewlett-Packard has recently appeared to be on a different path with its promotion of WebOS in smartphones and media tablets such as the TouchPad. However, while that increasingly looks like a stumble, HP could reportedly be a lead partner for Intel's Ultrabook concept laptop, which has already been unveiled in conjunction with the Taiwanese manufacturer, Asus.

July 11, 2011 by Jack Schofield


Time to dump that dangerous dot.com name?

If your web site is doing something that might be legal in the UK, you could still be arrested and extradited to the US, if your site has a .com or other US-registered domain name.

July 4, 2011 by Jack Schofield

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HP TouchPad: UK launch details and likely prospects

Hewlett-Packard held an extravagant champagne party at the Mayfair Hotel in London on Wednesday night to unveil its new TouchPad tablet, launch date and prices. Suffice it to say that the TouchPad not only follows the almost 10-inch screen size established by the Apple iPad, it also follows its prices exactly: the 16GB Wi-Fi version costs £399 with the 32GB model at £479.

June 30, 2011 by Jack Schofield

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Google+ aims to subtract users from Facebook

Google has announced that it is field testing a new social network called Google+, or Google Plus, which it calls a project rather than a product. However, watching Google's happy clappy video demos suggests it's likely to join the company's long string of social failures, which now include Orkut, Knol, Google Lively, Google Answers, Wave, Buzz, Sidewiki, Profile pages and the bought-in Jaiku (Google's not-Twitter) and Dodgeball (Google's not-Foursquare).

June 28, 2011 by Jack Schofield


Virtual supermarket shopping with a smartphone

While you're waiting for a train, why not do your weekly supermarket shop? A subway/tube/metro station might be too small to hold a typical Tesco, but you can substitute pictures of shelves for the real thing.

June 27, 2011 by Jack Schofield


Lytro camera lets you focus after you shoot

A small Californian start-up company plans to launch a "light field" camera that will let you refocus images after you have taken them. Users will be able to shift between having a sharp foreground and a blurry background, or vice versa, or having everything sharp.

June 22, 2011 by Jack Schofield


A.P.P.L.E. sales boom on a backronym

Apple's retail sales chain, following in Gap's footsteps, has been enormously successful, and breaks records for metrics such as sales per square foot -- $4,406, compared with $3,070 for Tiffany & Co, a luxury store, and $880 for Best Buy. What isn't well known is its low-pressure solution-oriented approach to sales, which staff have been taught to remember using a backronym based on Apple's name.

June 20, 2011 by Jack Schofield

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