Jack Schofield

Jack Schofield spent the 1970s editing photography magazines before becoming editor of an early UK computer magazine, Practical Computing. In 1983, he started writing a weekly computer column for the Guardian, and joined the staff to launch the newspaper's weekly computer supplement in 1985. This section launched the Guardian’s first website and, in 2001, its first real blog. When the printed section was dropped after 25 years and a couple of reincarnations, he felt it was a time for a change....

Latest Posts

iPad 2 marketing designed to create queues

Apple has been turning its product launches into "events" for decades, and this marketing strategy has been extended to include users queuing up outside its stores. In the iPad 2's case, it would be much more efficient to take pre-orders online, but Apple has decided against doing this in the US.

March 9, 2011 by Jack Schofield

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What Microsoft really gets from its $9bn in R&D

Microsoft is famous for spending vast amounts of money on research and development (R&D), and journalists tend to conclude that it gets little or nothing in return. I usually take the view that if Microsoft can't be bothered to correct them, it's their problem not mine….

March 8, 2011 by Jack Schofield

1 Comment

IE's market share rises on changes to CIA data

Net Applications has reported an increase Internet Explorer's market share with the release of new data from the CIA showing a huge growth in Internet use in China. The NetMarketshare website bases its figures on browser use at a selection of websites then adjusts them to reflect the global population of net users.

March 1, 2011 by Jack Schofield

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Music industry negotiating over 24-bit downloads

For hi-fi fans, the most depressing aspect of the digital music revolution has been the reduction in sound quality. Just when we were hoping to get better-than-CD quality sound from disc formats such as Sony's Super Audio CD (SACD) or DVD-Audio, we were hit with the double whammy of low bit-rate MP3 files and, sometimes worse, the UK's low bit-rate DAB digital radio.

February 22, 2011 by Jack Schofield

26 Comments

Who do we invite to the UK's tech dinner with Obama?

The White House just posted a photo of the San Francisco "tech dinner" with US president Barack Obama. It includes Steve Jobs (Apple) and his friend Larry Ellison (Oracle), Eric Schmidt (Google), Mark Zuckerberg (Facebook), John Chambers (Cisco), Carol Bartz (Yahoo), Reed Hastings (Netflix), Dick Costolo (Twitter) and Stanford University President John Hennessy.

February 18, 2011 by Jack Schofield

5 Comments

ZX81 games developer finally closes down

The Code Monkeys, the Yorkshire-based games developer, says it decided to cease trading on its 23rd birthday earlier this month. It was only founded in 1988, but some of its co-founders had written games for the Sinclair ZX81.

February 16, 2011 by Jack Schofield

2 Comments