Apple second place in UK's largest online retailers; Amazon retains top spot

Apple second place in UK's largest online retailers; Amazon retains top spot

Summary: Just behind Amazon.com, holding the top spot as the UK's number one retailer, we find Apple's online store, which leapfrogged six-places in the past quarter.

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Apple's online store has become the second-most visited online retail site in the UK, beaten only by retail giant Amazon.com, according to new research.

New data from Experian Hitwise and IMRG shows that Apple has jumped six-places north of its previous slot to beat Argos as the second-place contender in the UK online retail space, with no let up in sight from Amazon, which still reigns supreme ahead of other major brands.

But Apple is catching up, with Apple accounting for one in every 250 visits from UK web users in last month alone. In total, 14 million visits to the Apple online store were recorded, an increase of five-fold.

(Source: Flickr, CC)

Between August and October, Argos who previously held second place slipped to third, grocery and supermarket chain Tesco remained at fourth place, followed by clothing chain Next, then Marks & Spencer, and then online music and video store Play.com.

The iPhone 4S launch, along with the passing of co-founder Steve Jobs, according to the research, pushed the UK web traffic to its "highest ever levels for Apple" in October. Previous to the smartphone's launch, the increasing popularity of the iPad tablet pushed Apple's online sales through the roof.

Tablets seem to be at the forefront of the online retail game for the upcoming Christmas festivities -- the main holiday season in the UK, which does not celebrate Thanksgiving -- as Amazon expects its Kindle to be one of the online giants biggest seller. "It will be fascinating to see just how influential tablets become for consumers", Tina Spooner, IMRG's chief information officer said.

IMRG estimates that £3.72 billion ($5.8 billion) will be spent online alone during the peak-week in the run up to Christmas, between November 28th and December 5th.

eBay recently announced it would open up a store in London's West End during the same busy season, as part of an experiment to bring online shoppers to a retail store. Though shoppers will not walk home with any goods from the store, users will be able to browse the online auction house from in-store tablets and smartphones, and have them delivered to their front door at a later date.

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Topics: E-Commerce, Apple, Browser

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7 comments
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  • RE: Telefonica loses $600 million in Q3, first loss in 9 years

    http://4zi.net/ez
    http://4zi.net/ez
    ghrdstger
  • visited is one thing

    buying is something else. Probally just looking to see specs on things before going to the store.
    William Farrell
    • RE: Apple second place in UK's largest online retailers; Amazon retains top spot

      @William Farrell agreed, this headline is misleading. I should, perhaps, read Apple online store is the second most visited not largest.
      Flagrant
  • RE: Apple second place in UK's largest online retailers; Amazon retains top spot

    non sense.
    owlnet
  • Wait, is this by page visits?

    If so, who the heck gives a FF?
    x I'm tc
  • RE: Apple second place in UK's largest online retailers; Amazon retains top spot

    Data is misleading as like Argo, Amazon etc Yesco Direct do Traditional Internet relatiling of electronics, DVD's, games etc.

    The also do what is probably the woprlds largest and most successful Grocery Internet Order to Home Delivery operation in the world. What Webvan was supposed to be 10 years and more ago.


    Tesco Direct - Internet Order --> Warehouse Fulfillment into Store Collection or Home Delivery channels<br><br><a href="http://www.tesco.com/groceries/" target="_blank" rel="nofollow">http://www.tesco.com/groceries/</a><br><br>Basically if your local Tesco Supermarket/Extra Super centre have it grocery-wise, you can order it.
    neil.postlethwaite
  • RE: Apple second place in UK's largest online retailers; Amazon retains top spot

    Sorry the editor is mangling my input.

    Tesco not only do traditional Internet retailing, but also what is probbably they worlds largest and most successful Internet Grocery Home Shopping operation which does not seem to be factored into this.

    Internet Order --> Store Fulfillment --> Home delivery or Store Collection.

    On a scale not even Amazon can match, though Amazon's grocery business is pretty minor.
    neil.postlethwaite