Apple's UK, European growth continues as PC sales decline

Apple's UK, European growth continues as PC sales decline

Summary: The battle of the PC marketshare in the UK shows Apple rising to fourth place, and smashing the numbers in light of poor economic times, and a hard drive shortage.

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TOPICS: Apple, Hardware
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While the UK has seen the fifth consecutive decline in quarterly PC shipments, Apple appears to be immune from the global economic downturn and even hard drive shortages. At least, for now.

Technology research firm Gartner said that in 2011, the UK's PC market declined by just shy of 16 percent, with the fourth quarter faring the worst in five quarters. During the short holiday season of Christmas --- bearing in mind we do not celebrate thanks unlike our American cousins --- PC shipments totalled only 2.8 million units, a decline of 19.6 percent year on year.

Strangely, while Apple products are generally far more expensive than their competitive counterparts, the Brits appear to be 'investing' in long-term devices than short-term, flimsy and easily worn PCs.

The Cupertino-based giant saw its Mac shipments hit 267,000 units, up by 39 million from the year below. This makes it a 17.2 percent increase, and marked its share at 9.1 percent of the UK market. All the other major manufacturers, including Acer, Dell, HP, and Toshiba lost marketshare. Dell lost 32 percent and HP lost 27 percent.

In fact, Apple overtook Acer to take fourth place in the UK's rankings, which dropped by a near-impossible 62.4 percent in sales.

Apple still has a tiny marketshare in the vast scheme of things. It is estimated to have less than 10 percent of the global computer marketshare. That itself isn't interesting, nor is it a new fact. What is interesting is the growth in which Apple is enjoying, particularly in times when the general British population continues to scrape the pennies together.

Across the pond to France, Apple saw growth too. Only Asus out of the 'traditional PC player' market, as sister site CNET described it, saw an increase in sales. It's certainly one thing to call it. I call it a "dying market", as ZDNet's Great Debate sought out to prove.

Credit where credit is due, Apple.

Image source: Luigi Rosa/Flickr, Gartner.

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Topics: Apple, Hardware

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7 comments
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  • What I find funny is when this world wide recession started

    there were those pundits and yes those "We loath everything Apple" who found a silver lining in the near depression. They all said that Apple would be brought low because no one could or would buy Apple. And yet here we are:)

    Pagan jim
    James Quinn
    • The comments received when pointing out the queues at Apple stores

      Windows market declining at approaching 20% per year, Apple almost the same but growth.

      A few talkbacker comtinue to look pretty silly. Nice to see them still commenting though;-)
      Richard Flude
  • RE: Apple's UK, European growth continues as PC sales decline

    <q>"Strangely, while Apple products are generally far more expensive than their competitive counterparts, the Brits appear to be investing in long-term devices than short-term, flimsy and easily worn PCs."</q><br><br>How much longer can I expect my 2006 iMac to last? My 2004 Acer latop is still going strong and the 2001 Advent laptop still works, although the battery finally died in 2010...<br><br>That said, since the Lion update, the iMac runs like Vista on a Celeron PC with 256MB RAM!
    wright_is
    • RE: Apple's UK, European growth continues as PC sales decline

      @wright_is Exactly. Macs have a smaller lifespan than PC's. Look at XP with over 10 years of support. OSX doesnt even get close.

      Macs being longer lasting is just a myth supported by Apple fanboys.
      jhughesy
      • RE: Apple's UK, European growth continues as PC sales decline

        @jhughesy

        +1
        danjames2012
      • And I thought XP support was extended

        Because of the delays in its replacement, and the joke that it turned out to be. <br><br>Now we know it was simply to provide value;-)
        Richard Flude
  • RE: Apple's UK, European growth continues as PC sales decline

    So now we know where they're stockpiling (Cr) Apple MACs, in London. Maybe they're throwing them in the river as some sort of landfill?
    Stephen-B