European PC shipments fall 11 percent during third-quarter

European PC shipments fall 11 percent during third-quarter

Summary: European PC sales are looking grim, with netbooks suffering the most and dragging notebook sales down with it, as consumers turn to iPads and other tablets.

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TOPICS: CXO, IT Priorities
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Research firm Gartner said PC shipments in Western Europe, including the UK, France, Germany, Europe's largest economies, dropped by over 11 percent in the third-quarter.

Fewer than 15 million units were shipped by the leading manufacturers, including Asus, Dell, and HP, but fell short compared to the same quarter of last year.

The notebook and laptop market was hit the hardest, with a 12.6 percent decline, driven by a 40 percent decrease in netbook shipments in the third-quarter.

Growing competition in the tablet and slate market suggests a drop in PC sales in the region. Back-to-school sales were hampered by the poor sales during the third-quarter.

But Asus' success with laptop has pushed its way past global technology giant Dell in European PC shipments, the figures show. Asus' shipments grew by 20 percent, raising the company's standing to third place behind HP and Acer.

Apple claimed fourth place grew by 22 percent after shipping 230,000 units, while Samsung grew by 39 percent, claiming fifth place, after shipping 217,000 machines.

But with the news that HP would hold onto its PC division, after it was to be spun-off or sold under the previous chief executive, its PC shipments slipped by 7.5 percent. Nevertheless, the global PC giant remains the sector leader with a market share just shy of 23 percent.

Interestingly, the consumer market fell by nearly 19 percent, while business PCs were only down by just over 2 percent, showing a reluctance to spend during pessimistic economic times.

While netbooks are on the way out after a short lived tenure over the last two or three years, notebook figures also suffered as a result. Though, while PC sales continue to dip, Apple remains strong with a competitive edge over other manufacturers, and sees no sign of waining.

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Topics: CXO, IT Priorities

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5 comments
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  • Could they be waiting for the 4th quarter holiday sales?

    Or for Windows 8?
    Though recent economic problems in Europe would certainly place pause on consumer spending.
    Tim Cook
    • RE: European PC shipments fall 11 percent during third-quarter

      @Mister Spock
      I can't see PCs being high on anyone's priorities with the current economic uncertainty, especially as the situation is likely to get much worse over the next few years, even if the Euro currency doesn't implode.
      AndyPagin
  • RE: European PC shipments fall 11 percent during third-quarter

    Post-PC era that's why. I love my iPad :)
    shellcodes_coder
  • Can you explain your last sentence?

    " Apple claimed fourth place grew by 22 percent ... Apple remains strong with a competitive edge over other manufacturers, and sees no sign of waining"

    This last sentence doesn't match your other 2 stats from your blog:
    "Asus shipments grew by 20 percent ... Samsung grew by 39 percent"

    Why is "Apple strong" while Asus and Samsung are losers? Seems to me that Asus grew almost as much as Apple and Samsung saw twice Apple's growth. Am I missing the reason why Apple was picked out of this lot as the only one who saw any growth?
    toddybottom
  • RE: European PC shipments fall 11 percent during third-quarter

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