European PC shipments fall 11 percent during third-quarter

By | November 14, 2011, 5:03am PST

Summary: European PC sales are looking grim, with netbooks suffering the most and dragging notebook sales down with it, as consumers turn to iPads and other tablets.

Research firm Gartner said PC shipments in Western Europe, including the UK, France, Germany, Europe’s largest economies, dropped by over 11 percent in the third-quarter.

Fewer than 15 million units were shipped by the leading manufacturers, including Asus, Dell, and HP, but fell short compared to the same quarter of last year.

The notebook and laptop market was hit the hardest, with a 12.6 percent decline, driven by a 40 percent decrease in netbook shipments in the third-quarter.

Growing competition in the tablet and slate market suggests a drop in PC sales in the region. Back-to-school sales were hampered by the poor sales during the third-quarter.

But Asus’ success with laptop has pushed its way past global technology giant Dell in European PC shipments, the figures show. Asus’ shipments grew by 20 percent, raising the company’s standing to third place behind HP and Acer.

Apple claimed fourth place grew by 22 percent after shipping 230,000 units, while Samsung grew by 39 percent, claiming fifth place, after shipping 217,000 machines.

But with the news that HP would hold onto its PC division, after it was to be spun-off or sold under the previous chief executive, its PC shipments slipped by 7.5 percent. Nevertheless, the global PC giant remains the sector leader with a market share just shy of 23 percent.

Interestingly, the consumer market fell by nearly 19 percent, while business PCs were only down by just over 2 percent, showing a reluctance to spend during pessimistic economic times.

While netbooks are on the way out after a short lived tenure over the last two or three years, notebook figures also suffered as a result. Though, while PC sales continue to dip, Apple remains strong with a competitive edge over other manufacturers, and sees no sign of waining.

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Zack Whittaker, a criminologist who studied at the University of Kent, Canterbury, is a journalist, writer and broadcaster.

Disclosure

Zack Whittaker

I worked briefly with Microsoft UK in 2006 but no longer have any connection with the company. Regardless, I remain impartial and unbiased in my views.

I don't hold any stock or shares, investments or industrial secrets in any company, but have signed confidentiality agreements with a number of UK and U.S. organisations, whose names I am not at liberty to disclose.

I was involved with Kent Union, the University of Kent's student union, undertaking voluntary, non-salaried, elected positions between early 2009 and mid-2010.

No other company, body, government department, non-governmental organisation or third sector organisation employs me or pays me a salary in any capacity whatsoever.

As a freelance journalist, whenever expenses are given and taken by a company that is not CBS Interactive, these will be disclosed in each relevant post to ensure transparency.

I currently work with a UK law enforcement unit. Details of which are restricted, but this is an entirely separate position which bears no connection to other work.

(Updated: 23rd October 2011)

Biography

Zack Whittaker

Zack Whittaker, criminologist who studied at the University of Kent, UK, is a journalist, writer and broadcaster.

After studying criminology at university, though still in his early-20's, he has already had a series unconventional work and voluntary positions. He has worked with researchers studying neurological illnesses like Tourette's syndrome (which he suffers from), has given lectures on the nature of disabilities in the public community, and occasionally ends up speaking on television and radio discussing the events of the day.

He first had academic work published at the age of 22, then still an undergraduate, and has been cited by a wide range of publications: from the Huffington Post, Business Insider, AllThingsDigital, The Atlantic Wire and CBS News.

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RE: European PC shipments fall 11 percent during third-quarter
gfhrtw 14th Nov
Or for Windows 8?
Though recent economic problems in Europe would certainly place pause on consumer spending.
@Mister Spock
I can't see PCs being high on anyone's priorities with the current economic uncertainty, especially as the situation is likely to get much worse over the next few years, even if the Euro currency doesn't implode.
Post-PC era that's why. I love my iPad happy
0 Votes
+ -
" Apple claimed fourth place grew by 22 percent ... Apple remains strong with a competitive edge over other manufacturers, and sees no sign of waining"

This last sentence doesn't match your other 2 stats from your blog:
"Asus shipments grew by 20 percent ... Samsung grew by 39 percent"

Why is "Apple strong" while Asus and Samsung are losers? Seems to me that Asus grew almost as much as Apple and Samsung saw twice Apple's growth. Am I missing the reason why Apple was picked out of this lot as the only one who saw any growth?

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