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iTunes Match launch expected ‘imminently’: UK still at indefinite hiatus

By | October 28, 2011, 12:50pm PDT

Summary: While iTunes Match is expected to be released ‘imminently’ in the United States, UK and European users may have to wait until early next year.

iTunes Match remains missing in action, despite it featuring as a core part of Apple’s latest mobile operating system, iOS 5.

However, an email from Apple Developer suggests that iTunes Match may be arriving soon.


(Source: Apple)

While this is not the first time Apple has issued a warning to developers that their iTunes-associated iCloud libraries would be deleted as part of “overall quality and reliability” updates, it increasingly looking likely that iTunes Match will be made available towards the end of October or early November — weeks after iOS 5 and iCloud were released.

And, though nearly 24 hours since the email was sent, users are reporting that while iCloud libraries have been deleted, a release has yet to come to fruition. Many are hoping Apple will announce the release of iTunes Match quietly over the weekend, or throughout the coming week.

Another sign was the availability of the iTunes Match ’switch’ in iOS 5, which was activated in the last few days for both U.S. and UK customers. This signals at least a shift in the right direction for U.S. customers. For UK customers, however, who have been waiting patiently for news of the iTunes Match service hitting the British shores, European users may have to wait that little bit longer.

Rumours have been circulating that Apple has yet to achieve the license agreements necessary to bring iTunes Match to fruition in the continent. One leading music institution, the Performing Rights Society (PRS), said some months ago that it was “in talks” with Apple but that negotiations were at a “very early stage”.

The Telegraph reported that major record labels had reached “tentative” deals with Apple, but as CNET UK report, the service will probably not reach the UK until next year.

iTunes Match was thought to have been released in line with the general availability of Apple’s iOS 5 and iCloud, but delays in licensing agreements forced the computing giant to hold back on its release schedule.

The service which ‘matches’ your existing music libraries with better quality content, directly from the iTunes Store, will cost $24.99 per year and will be available at the same time as iTunes 10.5.1 — a minor update to the music service that contains the iTunes Match software.

An Apple spokesperson declined to comment on the availability of iTunes Match in the UK.

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Zack Whittaker, a criminologist who studied at the University of Kent, Canterbury, is a journalist, writer and broadcaster.

Disclosure

Zack Whittaker

I worked briefly with Microsoft UK in 2006 but no longer have any connection with the company. Regardless, I remain impartial and unbiased in my views.

I don't hold any stock or shares, investments or industrial secrets in any company, but have signed confidentiality agreements with a number of UK and U.S. organisations, whose names I am not at liberty to disclose.

I was involved with Kent Union, the University of Kent's student union, undertaking voluntary, non-salaried, elected positions between early 2009 and mid-2010.

No other company, body, government department, non-governmental organisation or third sector organisation employs me or pays me a salary in any capacity whatsoever.

As a freelance journalist, whenever expenses are given and taken by a company that is not CBS Interactive, these will be disclosed in each relevant post to ensure transparency.

I currently work with a UK law enforcement unit. Details of which are restricted, but this is an entirely separate position which bears no connection to other work.

(Updated: 23rd October 2011)

Biography

Zack Whittaker

Zack Whittaker, criminologist who studied at the University of Kent, UK, is a journalist, writer and broadcaster.

After studying criminology at university, though still in his early-20's, he has already had a series unconventional work and voluntary positions. He has worked with researchers studying neurological illnesses like Tourette's syndrome (which he suffers from), has given lectures on the nature of disabilities in the public community, and occasionally ends up speaking on television and radio discussing the events of the day.

He first had academic work published at the age of 22, then still an undergraduate, and has been cited by a wide range of publications: from the Huffington Post, Business Insider, AllThingsDigital, The Atlantic Wire and CBS News.

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