One in four Brits 'regret' buying an iPad: Waste of money, or time wasting tablet?

One in four Brits 'regret' buying an iPad: Waste of money, or time wasting tablet?

Summary: Odd as the Brits are, nearly half of all iPad owners are rejecting the Apple tablet for reasons that they don't need one, never wanted one, or don't have time to play with it.

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One in four iPad owners only use their iPad once a week, while some do not use it at all, according to new research.

The figures show that under half of all iPad users say they use their iPad on a daily basis at 42 percent, while one in four say they will use the tablet once a day. A resounding one in ten say they may not even pick up it up at all.

Yes, the Brits are a strange bunch. But that quite frankly is a given.

(Source: Flickr, CC)

One of the problems is that data access and coverage in the UK is still poor. We are after all a nation without a developed 4G infrastructure, thus negating the need to buy the ultra-portable device for on the go browsing. With this, most people opt for a Wi-Fi only model and because free wireless hotspots are on the most part rare to come by,

Out of the 1,500 iPad owners polled, 14 percent said that the iPad was given as a gift, but never found a use for it. A large portion of those surveyed gave a seemingly more legitimate reason, with 61 percent finding themselves too busy to use it.

But many just simply don't have a use for it. Tablets are for a unique kind of person, and with that, I admit that I am not a member of this elusive group.

Though I cannot say I am a proud owner of an iPad, or any tablet for that matter, I have taken to my Windows-replacing MacBook like a duck to water. Not to say that as I glide across the surface of the water, while underneath I paddle like crazy at times, but an iPad just isn't for me.

With this in mind, think twice before you get your friend, partner, grandmother or brother an iPad for Christmas. They may just use it to chop vegetables -- at least, knowing what my 'nan is like.

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Topics: Laptops, Hardware, iPad, Mobility, Tablets

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64 comments
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  • brits

    Didn't they say that about the toothbrush too?


    yes - bad stereotype.
    Bodazapha
    • RE: One in four Brits 'regret' buying an iPad: Waste of money, or time wasting tablet?

      @Bodazapha
      Like Americans with soap.
      willfordcr
      • RE: One in four Brits 'regret' buying an iPad: Waste of money, or time wasting tablet?

        @willfordcr I thought the no soap was a french thing actually.
        businessandpolitics
      • businessandpolitics, you're right

        @willfordcr
        that is a french thing, hence why they are, and allways have been, leaders in perfumes
        William Farrell
      • @William Farrell

        It's pronounced par-fuuu-mae...<br><br>Get it straight.<br><br>lol...
        ScorpioBlue
      • Mon erreur

        @ScorpioBlue
        ;)
        William Farrell
      • RE: One in four Brits 'regret' buying an iPad: Waste of money, or time wasting tablet?

        @willfordcr Funny , but I think you refer to another country across the channel there. Last I checked I smelled more locker rooms in Europe than here in the US. But nice try.
        ItsTheBottomLine
    • RE: One in four Brits 'regret' buying an iPad: Waste of money, or time wasting tablet?

      @Bodazapha I just recently went through JFK Airport where at departure area iPads used to make orders from local restaurant. There is no restrictions to use it for geenral browsing, but what is interesting nobody tend to browse internet, even for free. Yes some people use all forms of mobile and portable devices to read and browse, but those iPads are just standing for free and they are not used. You know I mast say that time is over for over priced tablets market.
      The maximum price should not be over $200 in order to satisfy basic computing needs.
      Nikolayev
      • RE: One in four Brits 'regret' buying an iPad: Waste of money, or time wasting tablet?

        @Nikolayev Then the average smartphone should be about $100 unsubsidized, right?
        radleym
      • RE: One in four Brits 'regret' buying an iPad: Waste of money, or time wasting tablet?

        @Nikolayev
        The reason no one uses free WiFi at the airport is because their networks are usually slower than a '1g' network.
        dtdono0
    • RE: One in four Brits 'regret' buying an iPad: Waste of money, or time wasting tablet?

      @Bodazapha
      the brits were right. iHype is useless and expensive!
      smart people buy Android devices.
      The Linux Geek
      • RE: One in four Brits 'regret' buying an iPad: Waste of money, or time wasting tablet?

        @The Linux Geek Suuuure, they do. That's why Linux has set the consumer world on fire...
        His_Shadow
      • RE: One in four Brits 'regret' buying an iPad: Waste of money, or time wasting tablet?

        @The Linux Geek Exactly. They are overpriced toys for people who like shiny things.
        severian
  • This survey is just another of the wierd series from a very small, not ...

    ... representative site with very specific people hanging out there.

    So it is useless to seriously analyse this, as well as in case of their previous weird survey.
    dderss
    • RE: One in four Brits 'regret' buying an iPad: Waste of money, or time wasting tablet?

      @dderss : Errr. Over 1500 people is a decent sampling. That is a near typical amount for a survey actually. While it's not perfect [from one web site] it still gives an idea of any issue. I gather your an an Apple fan [hence defending Apple].
      Gisabun
      • RE: One in four Brits 'regret' buying an iPad: Waste of money, or time wasting tablet?

        @Gisabun [i]I gather your an an Apple fan [hence defending Apple].[/i]

        Ding, Ding, Ding! We have a winner!
        Badgered
      • This site could possibly have even more people to survey, but people here

        @Gisabun: ... are nothing like actual masses of users. So ZDNet survey will be as useless to analyse it for the "big picture" as this other site that now periodically releases its surveys.

        Engadget can have even bigger audience, but it also not representative.
        dderss
      • RE: One in four Brits 'regret' buying an iPad: Waste of money, or time wasting tablet?

        @Gisabun No, it's only a decent sample when it's a random sample from across the entire population. When it's from one website, even if you sampled everyone on that site you would still not get a statistically viable sample.
        The site in question doesn't have anything about this poll on their website, so there is no particular reason to draw any conclusions from it. If it was a Mori, Gallop or YouGov poll (ie, a recognised polling company) or if they published their full methodology (as the recognised polling companies do), then it would be worth something.
        MartinMTurner
    • 1500 is a HUGE number for a survey...

      and probably bigger than most political polls/surveys that we hear about often, and which are supposed to represent a much larger audience than tablet owners. There are many political surveys which use a sampling of around 1000, give or take a few, and the audience is, in the U.S., more than 100 million potential voters. Compare that to the number of iPad owners/users in the UK.

      If there is any problem with the survey, it's not because of the size of the sampling. You might have to investigate who conducted the survey and how the questions were presented, and whether the sampling deliberately selected people who were more likely to dislike/reject the iPad. But, the size of the sampling would not be the problem.

      It's entirely possible that, people were excited about getting the much hyped and talked about "new gadget", and actually became disappointed with the product once it was in their hands.
      adornoe
      • RE: One in four Brits 'regret' buying an iPad: Waste of money, or time wasting tablet?

        @adornoe@...

        The sample size is important but not a deal breaker. What is a deal breaker is whether the survey was conducted using scientific sampling methods.

        If this survey asked the following two questions: Do you own an iPad and how often you use this device and then simply tallied the answers of just those that responded to this survey in an unscientific polling method, then I wouldn't trust the statistical analysis one "Brit". (pun intended)
        kenosha77a