Drew Martin, CIO of Sony Electronics, describes how the company is targeting social networking sites to get better customer feedback and enable development on its next generation of products.
mashupcamp
mashupcampUsing social networking to listen to customers
Kick off your day with ZDNet's daily e-mail newsletter. It's the freshest tech news and opinion, served hot. Get it.
More from “mashupcamp”
Topics
Related Discussions on TechRepublic
Did you know you can take part in these discussions with your ZDNet membership?The discussion hasn’t started yet. Why don’t you begin it?
The best of ZDNet, delivered
ZDNet Newsletters
Get the best of ZDNet delivered straight to your inbox
Vendor Showcase
Facebook Activity
Blog Roll
- All About Microsoft
- The Apple Core
- Between the Lines
- Big on Data
- BriefingsDirect
- Collaboration 2.0
- Consumerization: BYOD
- Dev Connection
- Digital Cameras & Camcorders
- DIY-IT
- The Ed Bott Report
- Emerging Tech
- Enterprise Web 2.0
- Five Nines: The Next Gen Datacenter
- Forrester Research
- Friending Facebook
- Gamification
- Googling Google
- GreenTech Pastures
- Hardware 2.0
- Home Theater
- Identity Matters
- iGeneration
- India IT
- Irregular Enterprise
- IT Project Failures
- Laptops & Desktops
- Linux and Open Source
- London Calling
- The Mobile Gadgeteer
- Mobile News
- Networking
- Pulp Tech
- Reference Desk
- SEO Whistleblower
- Service Oriented
- Small Business Matters
- Smartphones and Cell Phones
- Social Business
- Social CRM: The Conversation
- Software & Services Safari
- Software as Services
- Storage Bits
- Tech Broiler
- Tom Foremski: IMHO
- The ToyBox
- View from China
- Virtually Speaking
- ZDNet Education
- ZDNet Government
- ZDNet Health
- Zero Day
Blog Archive
White Papers, Webcasts, & Resources
-
Office 365 Migration Guide: Approaches, Techniques and ChallengesNo Headache, No Hassles Microsoft 365 Migration
Your company is ... (Quest Software)Download Now - The Best Ways to Migrate Lotus Notes Applications to SharePoint and Office 365Migrating Notes to SharePoint Online/Microsoft Office ... (Quest Software)Download Now
- How to get the most out of VirtualizationVirtualization can enable organizations to create more agile IT services ... (Hewlett-Packard (HP))Download Now
