Over the past week, John Battelle has been blogging at battellemedia.com about his first direct experience with the product of the company he wrote about in his book, “THE SEARCH How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture".
YourMTB.com, a mountain biking enthusiast site recently launched by Enthusiast Group, a citizen media venture, is hoping to jump-start enthusiast contributions through incentives:Post your photo—we’ll give $5 to IMBA.
Ad-supported full text RSS feeds are gaining traction, according to Don Loeb, FeedBurner’s VP of Business Development. Loeb discussed RSS feed monetization last evening at a New York Software Industry Association panel, DIY Media: Revolution or Hype.
Nationwide Mutual Insurance Company is running an online ad campaign soliciting material from individuals for a Nationwide ad campaign. An ad placed at Yahoo calls out “Life comes at you fast. Put your moment on a Times Square billboard.
About 6 months after launching “free
Internet Explorer 7 preserves the user's existing search engine default or else uses MSN Search if no default has been set. As Microsoft's implementation of the search feature respects users' and OEM's default choices and is easily changed, Plaintiffs have concluded their work on this matter.
The major broadcast networks convene in NYC this week to preview their fall progamming to advertisers with the goal of pre-booking upwards of $9 billion in commitments for the upcoming season. The high-stakes entertainment marketplace is an annual ritual of commerce and creativity where content is, generally, king. This year, however, distribution strategies for the content will play an upfront role in the upfront negotiations.
Venture capital funded real estate mashup sites, such as Zillow.com and Trulia.com, are unlikely to incorporate the type of neighborhood information mapped at citizen mashup site, phillycrime.org. The site describes itself as “a non-profit, freely browsable database of crimes reported in Philadelphia."
Yahoo’s “Keyword Selector Tool
While much virtual ink has been spilled about the four “innovations