Google clues on new ad product rollouts
During a Q & A at a Goldman Sachs conference in Las Vegas yesterday, Google revealed ad product development concepts the company is working on for future rollouts, according to a CNET report :
targeted voice advertising service for Internet radio…convert technologies for creating radio ads to complement its own advertising platform (earlier this year, Google acquired DMarc Broadcasting, a radio advertising company, for an estimated price of $1.13 billion, see "Google's offline forays")
pay-per-call plans, which let marketers advertise in keyword search results and pay only when people call a 1-800-number for the promoted service
allow marketers to buy "run of site" promotional packages for itself or for partners' sites
What questions would you like to ask Google about its future product rollouts, or about any other Google strategies?
Join me to create a COLLABORATIVE GOOGLE Q & A to be proposed to Google for the analyst Q & A Google is holding next week.
Here are the questions so far:
1) Do you do more to prevent click fraud in your AdSense operations than in your AdWords operations?
2) Will you agree to reimburse your advertisers in cash, rather than in Google AdWords credits, for payments they made to you for fraudulent clicks?
3) Will you make absolute data available to the public on the exact words and phrases the public is searching on at your properties, as well the number of times the words and phrases are searched on?