Google Co-op: New vehicle for selling AdWords?

Google Co-op: New vehicle for selling AdWords?

Summary: About 6 months after launching “free

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TOPICS: Google
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About 6 months after launching “free” Google Base, as a “place where you can easily submit all types of online and offline content”, Google integrated an AdWords ad creation module to generate paid AdWord campaigns from within Google Base:

If you're familiar with Google AdWords, you'll be happy to know that we're now enabling you to create AdWords ads for individually posted items in Google Base, right from the Google Base edit item page.

Google launched another “free” product last week, Google Co-op:

Google Co-op is about sharing expertise. You can contribute your expertise and benefit when others do the same. Help other users find information more easily by creating "subscribed links" for your services and labeling webpages around the topics you know best...Google Co-op is a community of organizations, businesses, and individuals working together to help improve Google search.

Will we soon see “If you’re familiar with Google AdWords, you’ll be happy to know that we’re now enabling you to create AdWords ads for subscribed links and labeled web pages in Google Co-op… Join the conversation: “Talk Back” below to share your thoughts.

Topic: Google

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  • Google Co-op is rather hard to use

    Although still in Beta, Google Co-op looks like a relatively well
    documented toolset for web developers, namely those involved
    with XML content management.

    Even for seasoned web users, posting their subscribed links
    might be rather hard. It's a far cry from, let's say, Gmail's
    simplicity.

    It represents a good opportunity for web developers, namely to
    code plug-ins for major blog scripts since this Google Co-op
    Beta launch is actually an invitation to get on-board with
    something big, from the ground up.
    Claude Gelinas