Google: EFF defends right to sell AdWords

Google: EFF defends right to sell AdWords

Summary: Google: EFF defends right to sell AdWords.

TOPICS: Google

Last week, I put forth “Google YouTube ‘victims’ championed by Chilling Effects, EFF, Harvard Law School.”

This week, the EFF (Electonic Frontier Foundation) has come to the Google rescue once again, seeking to prevent “improper attacks on digital speech intermediaries.”

Calling itself an advocate for “online speakers, consumers and technology innovators,” the EFF filed an Amicus Brief in support of Google in “Rescuecom Corporation v. Google, Inc.”

In supporting Google in a “trademark use” doctrine case, EFF defends the purchase of Google AdWords as a “constitutionally protected activity.” EFF portrays Google as a technological advancer of free speech, while putting forth the right to purchase AdWords as a fundamental requirement if free speech on the Internet is to flourish.

EFF extols the virtues of Google’s multi billion dollar AdWords business, over Google’s touted “perfect” search engine in the EFF fight for "civil liberties."

EFF acknowledges that the groups it rallies do not readily appear at the top of Google’s search engine results, but nevertheless applauds Google for the AdWords opportunity to buy placement on a Google SERP:

Groups like the Coalition may not appear highly-ranked in non-sponsored search results…Fortunately, Google will also display information a user might not initially seek but still find valuable via its “Sponsored Links.”

EFF puts forth that trademarked words are “vehicles of expression” and “proxies for shared interests” on the Internet.

In other EFF words, it is the public that has overriding ownership rights in corporate trademarks, not the corporate trademark owners themselves.

ALSO: “YouTube: Is Viacom hurting innocent YouTubers?” and  “Google YouTube: Is Viacom the big bad wolf?

Topic: Google

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  • you may count W3C

    ?W3C is not neutral?
    My respectful person Mr. Tim Berners Lee, talking about Net neutrality, one web, interoperability etc, But sticking a Google Search label in the forehead (home page). What it indicated to me is Google is my sister; we do not create any clear standard for bots/crawling etc, till my sister collects all the world information, even if we create such standards we do not give much importance to non-technology companies.

    I am seeing a huuuuuge gap in law, Google is well using basket players(bots) to throw hundreds of balls at a time and scoring like anything.

    kind rgrds
  • Speech is free...

    ... but how much is it to get heard?

    See my small cartoon: