Google: Monopolist in the making

Google: Monopolist in the making

Summary: Back when GOOG was a mere $100 billion and change market cap company, last May, Sergey Brin cautioned the world that 'convicted monopolist' Microsoft was up to its old 'anti-competitive' tricks in Internet Explorer 7. What does Google have in store?

TOPICS: Google

Back when GOOG was a mere $100 billion and change market cap company, last May, Sergey Brin cautioned the world that “convicted monopolist” Microsoft was up to its old “anti-competitive” tricks in Internet Explorer 7. 

Alleged crime? "We don't think it's right for Microsoft to just set the default to MSN,” pleaded Marissa Mayer, vice president, Google.

Dean Hachamovitch, Microsoft general manager of the Internet Explorer group, countered, however, "Whatever behavior happened in the past, the guiding principle we had is that the user is in control."

The U.S. DOJ appears to be in agreement. CNET reports:

Microsoft's soon-to-be-released Windows Vista operating system does not appear to raise antitrust concerns, federal and state prosecutors said (last) Tuesday in a court filing. In a periodic joint status report, required as a part of Microsoft's 2002 antitrust settlement with the U.S. Department of Justice and state plaintiffs, the government attorneys said a technical committee charged with overseeing the software giant's compliance had found no outstanding issues after "extensive testing" of Vista and Internet Explorer 7.

Google is a consummate competitor; Bill Gates noted at the recent TechNet Innovation Summit that competitors always want to see Microsoft limited:

'Hey, if you can castrate some guy's product, why not,' as cited by CNET.

More than 3 billion search queries were conducted at Google last month, representing a 50%+ share of search.

In “Google: The Anti-Microsoft” I ask “Why Google love, but Microsoft hate?”:

Life was simple when Microsoft ruled (monopolized) the tech roost: Just hate Microsoft!

Many, of course, persist in hating Microsoft. More, however, many more, LOVE Google!

Is Google really on a selfless, world-serving mission to organize its information and make it universally accessible to all its inhabitants with no ulterior motives, OR:

Is Google not a ruthless, profit driven corporation, as is Microsoft? 

If a monopoly is a market containing a single firm, Google has put forth its monopolistic desires.

CEO Eric Schmidt: 

We are in the search business, so we need all of the information… ultimately our goal at Google is to have the strongest advertising network and all the world’s information, that’s part of our mission. 

South East Asia Director, Richard Kimber:

We're going to continue build out our business here, broaden the range of services that we have and leverage off the leading position that we have in this market, where we account for about 80 per cent of the search traffic and we're the number one website in Australia.

When you turn to Asia, we're looking to build out our franchise within the Asia Pacific region. So within Asia there's still a long way to go on the Internet and lots and lots of countries to explore.

Google wants to win big in everything it does and it wants to do everything big: print advertising, radio advertising, TV, video, payment processing, software applications…

What's next from Google? Google asks, and responds:

It's hard to say. We don't talk much about what lies ahead, because we believe one of our chief competitive advantages is surprise.

Google may just have a monopoly surprise, soon.

TAKE THE POLL: Should Google rule the world’s information?

Topic: Google

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  • hate MS vs. love Google

    MS has a record of disregarding the users thru bad design, low usability.
    For example, how many years took to add the date to the taskbar clock?

    On the other hand, Google provides usable UIs, like for example that of Gmail (that triggered the long waited reaction by Hotmail).

    Outlook is horrible, so many years after.

    Seems like users are angry because of MS' monopolistic behaviour, e.g. their price, their design, oblivious of users will.
    Juan Lanus
    • Totally agree AND...

      This was essentially the same thing I wanted to point out. User love Google because they were brave enough to try something new, many things new.

      Another point I feel worth mentioning; the article states, "Google wants to win big in everything it does and it wants to do everything big"
      So what? What company doesn't want to? What is so bad about being a big company? Success is the American dream, and I find it quite sad that many Americans actually complain about that success.

      Additionally today's computing no longer allows for any monopoly. There are many competitors out there and plenty of choices. I really don't see how Google could ever control global information. I see that as a far fetched idea.
  • Let's see, if you can not bundle, that is castration acording to Bill Gates

    If his products are so good, let them compete on the merits.

    On Google, they are a long way from being a monopoly, and like Microsoft in the early days, they have won everything on the merits, and have assured us that this will continue. Also, as long as they base everything on web standards, and do not own the client, they really have a hard time cosing out competitors like Microsoft has.

    But, we should be demanding mobility from Google so that we can download our complete email, calender, etc, to our hard drive, in a standard format, and later upload to Yahoo or other providers. Yahoo is a strong competitor and will not go away if they stick to their knitting.

    Bottom line, from what we learned with the Microsoft monopoly, it is very obvious that competition is extremely important. We can not just trust companies to play nice.
  • Very good points, but I also worry about what Google might do with

    different management, and a monopoly. Google being able to gain a monopoly may be far fetched, but we should keep our eye on them.
  • Yes, of course...

    Google are a monopolistic organisation and they will achieve that monopoly through people proactively loving them. What happens from that point onwards I am not sure (and I am frankly sacred about it).

    For now Google can do whatever they want within whichever sector they want. They got loads more that they could do and will do I am sure.

    I personally think Google will simply dominate everything and anything that can be digitised and distributed over the Internet at some point in time.


    Jason Grant
  • RE: Google: Monopolist in the making