Google to BMW: Google Maps send to car, all is forgiven

Google to BMW: Google Maps send to car, all is forgiven

Summary: One year after BMW was unceremoniously removed from the Google index, the cross-border search snafu has morphed into a bilateral maps celebration.  In January 2006, Googler Matt Cutts posted at his “Gadgets, Google and SEO” blog, “SEO mistakes: Spam in other languages”:  In 2006, I expect Google to pay a lot more attention to spam in other languages, whether it be German, French, Italian, Spanish, Chinese, or any other language.

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One year after BMW was unceremoniously removed from the Google index, the cross-border search snafu has morphed into a bilateral maps celebration. 

In January 2006, Googler Matt Cutts posted at his “Gadgets, Google and SEO” blog, “SEO mistakes: Spam in other languages”: 

In 2006, I expect Google to pay a lot more attention to spam in other languages, whether it be German, French, Italian, Spanish, Chinese, or any other language. For example, I have no patience for keyword-stuffed doorway pages that do JavaScript redirects, no matter what the language.

Cutts at his blog February 4, 2006:

Remember my previous post noting that Google would be paying more attention to webspam in other countries and languages this year? This week our webspam team continued ramping up our anti-spam efforts by removing bmw.de from our index.

Cutts at his blog February 7, 2006:

I appreciate BMW’s quick response on removing JavaScript-redirecting pages from BMW properties. The webspam team at Google has been in contact with BMW, and Google has reincluded bmw.de in our index.

One year later the official Google Blog reports “Google Maps send to car”:

As of today, users in Germany can send a business listing found on Google Maps Deutschland directly to cars enabled with the BMW Assist service. Drivers can then set it as the destination for the in-car navigation system, or they can call the business from within the car. No more having to write down the address and re-enter it in the car -- now you can just click and drive! We've partnered with BMW because they're a leading innovator in the automotive space, and they share our vision for a network-connected world. 

And, as Matt Cuts would undoubtedly say, because BMW is no longer making (Google) SEO mistakes!

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Topic: Google

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