One year after BMW was unceremoniously removed from the Google index, the cross-border search snafu has morphed into a bilateral maps celebration.
In January 2006, Googler Matt Cutts posted at his “Gadgets, Google and SEO” blog, “SEO mistakes: Spam in other languages”:
Cutts at his blog February 4, 2006:
Remember my previous post noting that Google would be paying more attention to webspam in other countries and languages this year? This week our webspam team continued ramping up our anti-spam efforts by removing bmw.de from our index.
Cutts at his blog February 7, 2006:
One year later the official Google Blog reports “Google Maps send to car”:
As of today, users in Germany can send a business listing found on Google Maps Deutschland directly to cars enabled with the BMW Assist service. Drivers can then set it as the destination for the in-car navigation system, or they can call the business from within the car. No more having to write down the address and re-enter it in the car -- now you can just click and drive! We've partnered with BMW because they're a leading innovator in the automotive space, and they share our vision for a network-connected world.
And, as Matt Cuts would undoubtedly say, because BMW is no longer making (Google) SEO mistakes!