Google Video Ads: Google hit, or miss?

Google Video Ads: Google hit, or miss?

Summary: Google is rolling out a new ad product today for distribution through its off-site AdSense contextual network: PPC video ads.Google is portraying the new ad product as the latest revolutionary way that Google is leveling the playing field for small businesses.

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TOPICS: Google
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Google is rolling out a new ad product today for distribution through its off-site AdSense contextual network: PPC video ads.

Google is portraying the new ad product as the latest revolutionary way that Google is leveling the playing field for small businesses, according to the NYT:

A large percentage of video ads will come from small advertisers," said Gokul Rajaram, a director of product management at Google. "A small resort owner in Maui probably already has video of their great beachfront property. Now they can put it in an ad and reach a qualified set of users.

Google has also characterized its offline ad distribution attempts as enabling systems for small businesses. Its print ad auction targeting small businesses, however, was not a success and little is known about its radio ad distribution strategy with DMarc Broadcasting. See “Google’s offline forays

Michael Arrington concludes, “like Google’s Click To Call experiment where people could click a button and call a business from their computer (making their home phone ring), this will fade quietly into the background.”

Would you click on a Google video ad? Join the conversation: "Talk Back" below and share your thoughts.

Topic: Google

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5 comments
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  • I Think Video Ads Can Work

    It seems to me for video ads to generally work, they need to have high entertainment value. In other words they need to be largely entertaining, yet imprint simple or key points to the viewers. I believe Apple?s ads in which it compares Macs to PCs (in particular Macs reliability over PCs) are very clever and entertaining. The ads actually make you want to come back and listen / view them repeatedly, and you do get the message ? not that I necessarily agree with it.

    So I do believe video ads can work ? so long as people think that overall they are getting something of value by viewing them. Also I think video ads embedded in RIAs (that are cached to users' hard drives) should improve the user experience a lot more.
    P. Douglas
    • Video Ads Need To Be Highly Responsive

      My comment about video ads in RIAs is very important, because it seems to me if someone clicks on an ad in a web browser and it doesn?t respond right away, the user probably won?t take the trouble wait through the start up of other video ads on the web. In other words, it is very important that video ads are highly responsive to users.
      P. Douglas
  • A waste of good bandwidth.

    Not much more...
    No_Ax_to_Grind
    • Isn't this what

      the ISPs were talking about? Companies like Google using bandwidth for advertising, while the ISP's are told to raise our rates to build larger networks to support them.

      Now, how many people here surf the net just to read advertisements? If you don't, you should start: you'll be paying for it anyway...
      John Zern
  • Total BS...

    This is a very bad idea. There's enough ads as is. I like Google because it's a PLAIN and SIMPLE search engine.

    If I choose them in the future, these ads will be forced upon me. For me at least, these ads will ruin Google and I'll go elsewhere for my search needs.
    BlazeEagle