Google Video, Google AdSense get Warner Music, Sony BMG Music content

Google Video, Google AdSense get Warner Music, Sony BMG Music content

Summary: Google buying YouTube? Google is aiming to one-up YouTube!

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TOPICS: Google
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Google buying YouTube? Google is aiming to one-up YouTube!

YouTube vs. Google Video: In “YouTube trifecta: CBS, Universal Music, Sony BMG Music deals” I present the just announced YouTube content licensing and distribution deals with the three companies.

Simultaneously, Google Video has announced “strategic business relationships” with Sony BMG Music Entertainment and Warner Music Group: 

Google and Warner Music Group Announce Agreement to Offer Google Video Users WMG's Music Video Content

Ad-supported video model provides Warner Music Group with content monetization opportunities and unmatched distribution in the online world; Google developing technology to enable user-generated content

A strategic business relationship designed to give Google users the ability to stream on-demand WMG's extensive music video collection for free, through an ad-supported revenue sharing agreement, or to purchase videos online for download. Starting this month, users in the U.S. can watch any of the thousands of music videos, artist interviews, "behind-the-scenes" footage and other artist-related content from WMG on Google Video. In the coming months, users can also access audio-visual content from WMG through Google's partner websites in its AdSense network. In addition, Google will develop technology that, when implemented, will enable users to include certain content from companies such as Warner Music Group in the videos they create and upload to Google Video.

Google Signs Agreement with Sony BMG Music Entertainment to Give Users Access to Expansive Catalog of Music Videos

Ad-supported video models give users unparalleled access to Sony BMG Music Entertainment content online and creates new monetization opportunities

A strategic business relationship designed to make the music company's expansive music video collection available for online streaming at no cost to users. Starting this month, users can watch thousands of videos from Sony BMG Music Entertainment on Google Video. In the coming months, users will also be able to access content from Sony BMG Music Entertainment artists through Google's partner websites in its AdSense network.

Google buying YouTube? Google is trying to one-up YouTube. 

Stay tuned for more!

Topic: Google

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