Step by Google Finance step, Google is intensifying its battle against Yahoo Finance. Google is gearing up to provide “real-time, last-sale prices across all Google properties.”
What is Google’s stock game plan? Google is inspired by the Yahoo Finance play book!
SERP results for keyword searches on public company names at Google.com now yield not only links to the companies’ Websites, but to a (soon to be) real-time stock quote for the company as well, no need to leave Google!
In a search for Yahoo, for example, the Yahoo Website is returned as the number one Google SERP. The Yahoo Website listing in the Google SERP now features a drop-down link for “Stock quote for YHOO.”
Clicking on the link opens a stock market financial snapshot of YHOO including a stock chart with soon to be real-time stock trading data. Google also includes a handy tip “For more information about YHOO...” handily leading directly to Google Finance.
WILL GOOGLE TRUMP YAHOO IN FINANCE?