Is Google planning the "World's Yellow Pages"?
Google Search Results Pages (SERPs) are returning prominent, enhanced, top-of-the-page “Yellow Pages Style” listings for individual business lookups.
The Google “Yellow Pages Style” top-of-the-page enhanced listings feature:
- Large interactive map (3.5” x 1.5”) with business location indicated
- Business name
- Trackable business Website URL link
- Complete business address
- Business telephone number
- Business “Star” ratings
- Link to reviews of business
- Link to directions to business
- Link to “more local results”
The content featured in Google “Yellow Pages Style” top-of-the page listings suggests Google is targeting future listings enhancements to further monetize and leverage Google SERPs.
Google has integrated Google Checkout with AdWords. The Google "Yellow Pages Style" top-of-the-page enhanced listings also present many opportunities for Google to solicit more money from its current advertisers, as well as attract new advertisers.
Here are my revenue-generating suggestions for "Google Yellow Pages":
- Business telephone number: Pay-Per-Call or Click-To-Call
- Business name: Video advertisement showcasing business
- Business Website URL: Google Checkout for online purchase
- Business Rating/Reviews: Click for Reservation
- Directions to Business: Click for Car Service
The Google “Yellow Pages Style” enhanced, top-of-the-page listings are returned for individual business lookups, such as a specific restaurant, and location-specific business searches, such as a search for restaurants in a specific city.
The Google “Yellow Pages Style” enhanced, top-of-the page listings may ultimately supplant Google’s "Local results for" feature:
I have been tracking Google’s steady vertical integration with Google.com. SEE: