Google, YouTube double down on user tracking: DoubleClick next up

Google, YouTube double down on user tracking: DoubleClick next up

Summary: Google, YouTube Double Down on User Tracking, DoubleClick Next Up

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TOPICS: Google
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Do you want Google to track, record and archive, on their servers, every move you make on the Web? Google is betting that you do with its new "Web History" Web activity "manager":

 

View and search across the full text of the pages you've visited, including Google searches, web pages, images, videos and news stories.



What will GOOGLE do with all the "Web History" personal information it tracks, records and archives, on their servers? Who knows.

Google is in top (not so) privacy form in its vague, all is Googley good Web History "Privacy FAQ":

 

In order to provide the service, Web History saves information about your web activity, including pages you visit and searches on Google. Over time, the service may use additional information about your activity on Google or other information you provide us in order to deliver a better search experience.

 

Web History uses the information from your web history or other information you provide us to improve your Google search experience, such as improving the quality of your search results and providing recommendations. In addition to enabling the Web History functionality, the information we collect when you use Web History may be shared among all of our services in order to provide you with a seamless experience and to improve the quality of our services. 

 

How else will it provide such a "seamless" experience across the Google Web? 

 

Cookies were not served at yesterday’s Google Q1 earnings call report to Wall Street, but watch out when the DoubleClick deal closes, as I dissect in Google to tag users across Web: Privacy Boomerang?

Google was asked about how it would work with DoubleClick cookie data, but did not respond. 

Co-founder Larry Page underscored, however, that Google is “really excited” about improving targetability and the “kinds of information you need to really provide good information to everybody involved in the process”:

I think we're excited about our ability, our technological strength and how it can be applied to some of those issues. We're not ready to go into any specifics on that yet.

Google’s YouTube though is well under way to exploit the “real-time focus group” that is YouTube,” all day and every day.

I heard Suzie Reider, YouTube’s marketing exec, lay out a plan on Monday for capitalizing on YouTube’s extensive knowledge of what users do at the site and how they interact with YouTube’s hosted videos.

"We'll never have had that much data about that much content," Reider shared with marketers at the Advertising Research Foundation conference in New York City:

By Q3 we'll have a tremendous amount of metrics and data around every video. There's lots you can glean from looking at who's looking at what.

Who will be looking at what YouTubers look at?

Advertisers that are willing to pay YouTube for the privilege of concocting “authentic connections” with the YouTube “community.”

Reiders' YouTube commitment to mine YouTuber data on behalf of advertisers repsonds to marketers' demands.

Last November, on the heels of the Google buyout, I heard Reider at AdTech NYC express frustration that advertisers did not have absolute faith in the YouTube marketing opportunity, without backup metrics.

Although Reider has close to 20 years media experience, she expressed dismay that marketers ask for quantitative evidence of the worth of the YouTube clip culture, such as a “Dynamic Logic” marketing effectiveness study.

Five months later, Reider is firmly on the YouTube's got user data bandwagon.

What's more, Google's YouTube user activity information will soon be an open (video) book, to the highest bidder that is!

SEE: Beware: Google cloud platform exposed

ALSO: Google CEO upholds YouTube copyright infringing business model and Google buys Marratech e-meeting startup: Nerd paradise?

Topic: Google

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7 comments
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  • Easy target - 100B Mrk Cap per anum

    So Google you are dividing your Ad business into 2 segments,
    1) User intention targeted, 24/7 ads for Toolbar users, and building a new vulnerable area, ?Cookie Fraud?
    user targeted ads = DoubleClick + Web History + $0 products
    IMO, you crossed privacy LINE. Consumer advocates are coming!

    2) your classic, content based, somewhat targeted ads for non-toolbar users. With typical vulnerable tactic ?ClickFruad?

    kind rgrgds
    saran
    saran9459
  • Google

    I don't think Google should be able to do that, isn't anything personal anymore?I avoid Google as much as possible.
    ladylonewolf5
  • The fourth biggest lie is now...

    Your data is safe with us.

    If you're over 40, you already know the other 3.
    Michael Of Atlanta
  • its time for online privacy rights management PRM

    ?What will GOOGLE do with all the "Web History" personal information it tracks, records and archives, on their servers? Who knows?

    To send end-to-end, seamless, contextual, location based, instant, personal advertisement experience. This is only 3% of usage, the data can be used even to predict who is the next president!

    Doubleclick Cookies are cross domain accessible, these cookies are used to store User IP address (and Ad click details). Google toolbar/Search engine stores User IP, If I combine both, its simple for Google to track what user is searching/doing all the time in the Internet, and can send targeted Ads. These ads are ?User Intension based? not content based! Now into new vulnerable technique, I would call it as 'cookie fraud', Web Security Assessment companies reported ?65% of site vulnerability by Cross site scripting And Eight in ten major Web sites highly vulnerable to attack?

    Cross site scripting + Cross domain Cookies + Doubleclick = cookie fraud
    How Google going to solve this?

    Users are armless and innocents, anyone can take/steal our data and monetize on privacy. Don?t call free products anymore! Any online company transparent to users abt what they are doing with user data? Businesses are displaying abt privacy policy somewhere in the corner using small font, a lawyer friendly document but who is reading and understanding those? Everything is a ?black box?. A week ago someone released People search engine, its highly vulnerable. We need online privacy rights management (PRM).

    Kind rgrds
    saran
    saran9459
  • [laughing...laughing...laughing...spilled my coffee over my pants]

    I will have Google traffic blocked in/out of the router.

    Google, you love to invade our family's privacy. :)
    Grayson Peddie
  • Google is Watching You , But its all for our own Good!!

    Thank you GOOGLE we need an enlightened benevolent despot such as yourself to monitor and control the irrational unstable dangerous and threatening ways of the great unwashed masses.
    Making a HUGE PROFIT at the same time; your GREATNESS and GENIUS, ENTITLES you to run and rule over all our lives. Loving The System we are all your humble and devoted servants. Keep up the work for thine is the Kingdom and the Power and the Glory forever and ever AMEN!!!
    adakelly2
  • Only money/user base speaks...

    The government is not going to help. (from big lie #2) What talks? MONEY/USERS(which = money). Don't like Big Google Brother monitoring your every fart? Don't use it. There are plenty of other search engines out there, and other email services, etc. When their user base drops and they see the $$$ flying out the window (or rather just not increasing at exponentially larger rates), they *might* get the message. The Internet is the wild frontier of unregulated cut-throat capitalism, and the ONLY thing that speaks is the # of users (which = money).
    Steve I.