Google's $2 million Stanford 'fair use' underwriting

Google's $2 million Stanford 'fair use' underwriting

Summary: Google forges ahead in its mission to codify its 'right' to perpetuate a $150 billion market cap business model based on selling ads against content it has not compensated IP owners for and that it has no explicit legal right to use commercially.

TOPICS: Google

Google forges ahead in its misssion to codify its "right" to perpetuate a $150 billion market cap business model based on selling ads against content it has not compensated IP owners for and that it has no explicit legal right to exploit commercially.

Google has funded, to the tune of $2 million, Stanford University's Center for Internet and Society to "change the way content owners approach fair use issues." Stanford: 

The Stanford Center for Internet and Society's "Fair Use Project" ("the FUP") was founded in 2006 with a substantial donation from Google, Inc. Its purpose is to provide legal support to a range of projects designed to clarify, and extend, the boundaries of "fair use" in order to enhance creative freedom.

The FUP represents filmmakers, musicians, artists, writers, scholars and other content creators in a range of disputes that raise important questions concerning fair use and the limits of intellectual property rights...

it will level the playing filed by preventing IP owners from using the threat of big legal fees to force settlement involving the revision or withdrawal of creative works.

In "Is Google's multi-billion free ride over?" I put forth:

Google’s inordinate 26% profit margins are due, in part, to its shrewd, but not content owner friendly, Google business model by “fair use” and “safe harbor” (see “Google ’safe harbor’: ‘Nice’ way to do business?”)…

Google has deftly skirted paying owners of the information that Google uses at to fuel its multi-billion dollar text ad business.

I underscore, Google has managed to get away with selling billions of dollars of ads against content that it has not paid for via:

1) “Fair-use” and “safe-harbor” legal gamble,
2) Google search traffic "carrot,"

Google has now added another tactic:

3) Subsidizing academic institutions to champion legal doctrine favorable to Google's business model.

SEE ALSO: Google vs. Web 2.0: Cache as cash can
'Dire Straits' Web barter economy: Links for nothing, content for free

Topic: Google

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  • Ummm

    Ummm, you do realize that the vast majority of sites not only don't exclude Google and others via robots.txt, but many of them specifically allow Google to index portions of their site via this method, don't you?
  • Missing the point

    Wow. You really miss the point of Google, don't you? The fact is they make that money on advertising by HELPING DIRECT PEOPLE to that content. In other words, they make everyone's content more valuable.

    That's why there's a huge SEO industry of people trying to get themselves ranked higher in Google.

    Google isn't making money off of people's content. They're making money off of making it easier to find people's content. That's a huge and extremely important distinction.

    If people don't want to be found by Google, it's easy to opt-out. However, most recognize they'd be much worse off.

    You make it sound like Google is doing all this without anyone else benefiting, which is simply untrue.
  • Stanford fair use