Microsoft trumps Google in Intuit QuickBooks

Microsoft trumps Google in Intuit QuickBooks

Summary: Almost six months ago, Steve Bennett, CEO, Intuit, sang the praises of Google “integration” into QuickBooks 2007, as of Q3 2006:Intuit is committed to partnering with best-in-class companies to help solve important customer problems. By partnering with a leading company like Google, we bring together Intuit's strength in creating easy-to-use solutions with Google's Web expertise to offer leading-edge online services to help small businesses attract new customers.

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TOPICS: Google
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Almost six months ago, Steve Bennett, CEO, Intuit, sang the praises of Google “integration” into QuickBooks 2007, as of Q3 2006:

Intuit is committed to partnering with best-in-class companies to help solve important customer problems. By partnering with a leading company like Google, we bring together Intuit's strength in creating easy-to-use solutions with Google's Web expertise to offer leading-edge online services to help small businesses attract new customers.

Last week Bennett reported F2Q07 earnings to Wall Street, touting “Intuit delivered another solid quarter with revenue and non-GAAP EPS above the high-end of our guidance range.” No thanks to Google, apparently.

The Intuit-Google “best-in-class” partnership was not mentioned in Bennett’s prepared remarks designed to present the factors responsible for the Inutit “solid” performance and to outline ‘how Intuit will continue to grow.”

Asked by an analyst about the Intuit-Google alliance which had been deemed by the companies to forge “Two companies, one powerful solution,” Bennett only offered:

I would tell you its still early and we haven't seen a huge lift on that yet.

Upon the alliance announcement last September, in “Google QuickBooks 2007: Death of Yellow Pages, local newspapers?” I put forth:

Google and Intuit would like us to conclude from their numbers that upon the release of QuickBooks 2007 this Fall, Google will be on its quick and sure way to adding millions of small business customers to its AdWords conquests, displacing traditional small business advertising vehicles such as the Yellow Pages, local newspapers…

Not so fast, I concluded, literally.

What’s more, Google’s new productivity application nemesis Microsoft, is enjoying favored status within QuickBooks, but not Google Apps.

Share data with Microsoft Office, QuickBooks 2007 proclaims:

QuickBooks breaks the language barriers between your favorite applications, so you can share data seamlessly instead of tediously copying or retyping it.

Avoid redundant data entry with easy synchronization with Outlook
Simply download the QuickBooks Contact Sync tool from our website and a "synchronize" icon will be added to your Outlook toolbar. Just click once on this icon whenever you want to sync customer, vendor or job information between QuickBooks and Outlook.

Transfer data to and from Microsoft Excel
Quickly pull information such as large groups of customers, vendors, and inventory items into QuickBooks. Or use your company data from your QuickBooks reports and export it to new or existing Excel spreadsheets with all Excel formulas and formatting intact.

Merge QuickBooks data with Microsoft Word
QuickBooks comes with a variety of customer and vendor letters that you can create using Microsoft Word that merge information from QuickBooks, such as customer name, address, and current balance. Select a group of customers or vendors in QuickBooks, choose a template, and QuickBooks merges the data to create a letter in Word.

In “Google vs. Microsoft: David and Goliath?” last week I underscored that Google Apps Premier is the underdog in a Google Office vs. Microsoft Office battle.

Topic: Google

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  • Microsoft Trumps Google in Intuit QuickBooks??

    This good follow up missed important points about how to solve QuickBooks problems and how to solve small business problems.

    The Inside Intuit book shows that the key to Intuit has always been being ready to fight Microsoft and decisively winning all their fights. Intuit. Microsoft and Google all want to make money and add functionality and users. QuickBooks - Microsoft Office links have long been outstanding. QuickBooks long ago showed Microsoft how to make Word mail merge easy. The Outlook sync is new, but it will not stop further Intuit - Microsoft fights.

    On the other hand, Intuit and Google practically share a parking lot. Bill Campbell, the Chairman and ex-CEO of Intuit, has long been the top Google management consultant. QuickBooks users may never appreciate this, but it should soon be the best thing that ever happened to them.

    CPAs and professional bookkeeping firms increasingly scan documents instead of filing paper. The free Google Desktop, included in QuickBooks, is the fastest, easiest and least costly way to find documents and related QuickBooks, email, Word, Excel and other data. Even small CPA firms like mine can save more than $20,000 a year by not manually indexing or filing. We simply keep a 31 pocket accordian folder by the scanner for each month and convert all scans to PDF image on text files. This lets us instantly retrieve the exact data we need, without lost documents. We can even use the special secure Intuit version of Google Desktop to automatically search multiple computers at different locations.

    This shows why Google is the king of search technology. Intuit is the king of small business accounting. QuickBooks market share at retail INCREASED from 88% to 92% since Microsoft introduced its third failed "QB killer" (Microsoft's words, not mine). This seems to relate to Intuit previously delaying impropvements to avoid anti-trust problems. intuit should gain even more after Vista Service Pack 1 (August 28??), as many older QuickBooks users will upgrade.

    Intuit CEO Steve Bennett accurately said that the Intuit - Google ad partnership has not yet produced big revenue. It will take time for many QuickBooks users to fully appreciate and use the free Google Desktop, the free QuickBooks - Google directory listing and the paid Google Ad-Words listing. However, this is the fastest and easiest way to advertise, so it should become increasingly dominant. Over time Inuit revenues could easily double, with very big profits.

    There also is a QuickBooks Everywhere (Meetup.com) interface to the free Craigslist.com. This, the many QuickBooks add-ons, plus the ease of use of the QuickBooks ad interface, makes me expect that there will soon be QuickBooks posting tools for many ad sites. Finally, once "tax season" is over CPAs and other QuickBooks ProAdvisors will begin to get the word out to our clients
    mblock@...
  • Re: Microsoft

    http://www.analogstereo.com
    mal_forum@...
  • RE: Microsoft trumps Google in Intuit QuickBooks

    I uninstalled the Google desktop because it is a memory hog that brought my computer to a standstill

    Windows Explorer grabbed more than 500MB with Google, and well under 300MB without that hog.
    gary47a@...