The Google breakdown

The Google breakdown

Summary: Bill Tancer’s Hitwise chart “Google Properties--Understanding the Breakdown

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TOPICS: Google
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Bill Tancer’s Hitwise chart “Google Properties--Understanding the Breakdown” offers more quantifiable data than Google’s own Google Trends (see my post “The Illusory Google Trends”) and, besides Google’s core search product, the data is not good:

The table below details the percentage market share that each property accounts for in relation to all visits to the top 20 Google Domains, according to Tancer: “some of the latest Google offerings have yet to capture significant market share in their category (Google Finance currently ranks 39th in the Business & Finance - Business Information category, with 0.29% market share of visits to the category, Yahoo! Finance in contrast, ranks #1 in the same category with 35.6% of market share)”

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Source: Hitwise

As Google knows how their various “verticals” and “products” have been “trending”, it is unfortunate that the recent Google Press Day was focused on showing off more new “verticals” and “products”, rather than providing meaningful insight into their search operations.

What information would you like to know about the Google search product? Join the conversation: “Talk Back” below to share your thoughts.

Topic: Google

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2 comments
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  • Amusing!

    "As Google knows how their various ?verticals? and ?products? have been ?trending?, it is unfortunate that the recent Google Press Day was focused on showing off more new ?verticals? and ?products?, rather than providing meaningful insight into their search operations."

    I find it amusing that this article focuses on "verticals" and "product" as if that is the sole indicator of success in the rapidly changing Internet. Why not focus "horizontally" on where the individual "products" fit within the internet as a whole. Could it be that Google is assembling a platform of products that are open for use by anyone developing applications, i.e., Mashup such with Google Maps, and that vertical rankings are meaningless at this point in time? Looking at the forest not the trees maybe a better point of view.
    TJGodel
  • RE: The Google breakdown

    Most companies enjoy ?security? insofar as they haven?t been targeted yet, or suffered a human error resulting in a catastrophic exposure ? something Google found out the hard way. While various systems of security are important, no system can overcome laxity, ignorance, or deliberate intent to harm. Necessary is a sustained culture and awareness; an efficient prism through which every activity is viewed from a security perspective prior to action.
    Price Waterhouse Cooper and Carnegie-Mellon?s CyLab have recent surveys that show the senior executive class to be, basically, clueless regarding IT risk and its tie to overall enterprise (business) risk. Data breaches and accidents are due to a lagging business culture ? absent a new eCulture, breaches and accidents will - and continue to - increase. Here, Google was fortunate, and hopefully its #1 asset, its reputation, will remain intact, but as CIO I must constantly look for timely ways to help my business and IT teams further their education ? we do not take chances. Check your local library: A book that is required reading is "I.T. WARS: Managing the Business-Technology Weave in the New Millennium." It also helps outside agencies understand your values and practices.
    The author, David Scott, has an interview that is a great exposure: www.businessforum.com/DScott_02.html -
    The book came to us as a tip from an intern who attended a course at University of Wisconsin, where the book is an MBA text. In the realm of risk, unmanaged possibilities become probabilities ?Read the book BEFORE you suffer a bad outcome or, worse, propagate one.
    johnfranks999