Web 2.0 at IBM, live!

SOCIAL CAPITAL THEORY MEETS WEB 2.0
Interactive Presentation Authored by Donna Bogatin

For presentation at IBM Research Center, Tuesday, February 6, 2007, 11am 

The blogosphere can indeed be a virtuous circle! 

Web 2.0 is one of the topics I probe here at this Digital Markets Blog, particularly from a business model point of view. I often muse about how it is surprisingly considered good Web 2.0 form for a start-up to be indifferent, or even hostile, to thoughts of revenue generation, business plans… 

To start-off the Web 2.0 new year, I asked rhetorically, “Do Web 2.0 start-ups need profits?” I reiterated the need for start-ups to embrace solid, revenue generating Web 2.0 business models, rather than simply relying on gaining traction with non-paying users via “cool” apps.

My Web 2.0 analysis caught the eye of the IBM research team and I was invited to share my Web 2.0 thoughts with T.J. Watson Research Labs. 

In Web 2.0 and blogosphere fashion, my presentation to IBM will be Web-based and live, and posted here at this Digital Markets Blog for the World Wide Web to interact with as well!

My presentation is entitled “Social Capital Theory Meets Web 2.0” and I will be presenting it live to IBM Research Labs Tuesday, February 6, 2007, at approximately 11am New York time. 

The World Wide Web is also invited to participate. A synopsis is below, the presentation outline is here.

SOCIAL CAPITAL THEORY MEETS WEB 2.0
Interactive Presentation Authored by Donna Bogatin 

Tim Berners-Lee envisaged the World Wide Web as a participatory medium from its origination. The original browser was also an editor and Berners-Lee wanted it to function as a collaborative authoring tool enabling interaction and editing.

Web 2.0 technologies, applications and business models are now sparking user participation and fostering group communication in both the personal and professional spheres. From blogs to wikis to social networking, consumers and businesses are tagging, bookmarking, commenting and sharing for personal expression and community building.

Is the Web 2.0 phenomenon a democratizing force? Are businesses capturing and delivering value through Web 2.0 experiences? Will Web 2.0 flourish in 2007 and beyond?

The impact of participatory media on individuals and within the enterprise is explored in collaborative social fashion via Web 2.0 tools. 

EMAIL DONNA BOGATIN, AUTHOR