While the world expresses "shock and awe" over Google CEO Eric Schmidt's "Big Brother" reveries uttered across the pond in Europe last weekend, courtesy of "dead media" Financial Times, I actually heard the Schmidt "personalization" routine live and in person in New York City last Friday, at the Personal Democracy Forum.
Over the past week, I have reported and analyzed both the Google CEO's keynote and Google's paid sponsorship mission at the Forum, at length:
AND in How Google will get inside YOUR head I quote Schmidt at the Forum, on iGoogle:
With the personal version of Google, iGoogle, the computer will get to know you so well, it will say good morning, you are late this morning, but you are always late; It will almost understand how you think and mimic behavior.
Not only does Google aim to “understand” and “mimic” everyone, it wants to be everyone’s “friend.” SEE: Google gets VERY personal: Can we be friends?
BUT, should we really fear the Google CEO's personalization projections, or is Schmidt simply flexing a very creative imagination?
Are Schmidt's dreams of personalization fantasies, or realizable realities?
Friday, Schmidt echoed a similar personalized for Eric "wish" he "shared" almost one year ago, in NYC as well, as I reported at the time in "Google targets GPS-based in-car personalized advertising":
Eric Schmidt, Google CEO, believes that when he is listening to the radio in his car, radio ads should personally address him about his needs. For example, while driving past a clothing store, a radio ad should remind Eric that he needs a pair of pants and instruct him to turn left at the upcoming clothing store.
Schmidt shared his vision for GPS location-based delivery of highly targeted and personalized advertising via in-car radios at a luncheon with a group of publishing executives in New York City yesterday.
While Schmidt predicted a realization of his vision within the next one to two years, he did not share his vision for how the Google owned dMarc Broadcasting, a "digital solutions provider for the radio broadcast industry," would enable such digital ad delivery via car radios. Google acquired dMarc in January to bring "radio advertising to Google AdWords advertisers."
Well, the year has come and gone. What is the status of the Google CEO's "wish" for made for Eric radio ads?
Personalized radio ads by Google?
Google has not even mastered old school pay for placement radio advertising, as I have been reporting and analyzing extensively over the past week, as well.