Yahoo to Google: WE rule in display advertising!

Yahoo to Google: WE rule in display advertising!

Summary: Google hurts Yahoo with DoubleClick deal I underscored upon Google’s announced $3.1 billion DoubleClick commitment to dominate display advertising online, as it does search advertising.

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Google hurts Yahoo with DoubleClick deal I underscored upon Google’s announced $3.1 billion DoubleClick commitment to dominate display advertising online, as it does search advertising. 

Yahoo CEO Terry Semel did not reveal any wounds today, however, in declaring to investors in his Q1 2007 earnings report that Yahoo rules in display now, and forever more: 

We have the largest display advertising network. 

This year, our growth will be broadly consistent with the U.S. display market. We continue to be largest display market, and intend going forward to outpace the growth of the market.

As a matter of fact, Semel is happy that Google is now a bigger competitor! 

How so? By buying DoubleClick, Google validates Yahoo’s display advertising strategy. It’s a good thing, Semel affirmed. 

Apparently, it isn’t Semel that is behind the Yahoo second of Google competitor Microsoft’s call for antitrust review of the Google-DoubleClick deal!

ALSO: Google Checkout poached by Yahoo!

Topic: Google

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