Crispin, Porter + Bogusky -- the ad agency that is behind a variety of Microsoft's recent ad campaigns (everything from the confounding Gates/Seinfeld skits, to the Laptop Hunters, to the newest Kylie happy talk series) -- is launching yet another group of ads starting this week.
All About Microsoft
Microsoft watcher Mary Jo Foley's blog covers the products, people and strategies that make Microsoft tick.
Mary Jo Foley
Mary Jo has covered the tech industry for 30 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).
The first brick-and-mortar Microsoft retail store is opening in Scottsdale, Ariz., today, October 22. But Microsoft has opened its revamped virtual store today, as well, and has added PC hardware and third-party software titles to its mix.
Microsoft is really turning up the consumer-focused volume on the Windows 7 launch on October 22 -- despite the fact that the company makes a lot of money from selling Windows to business users, either via volume-license agreements and/or various other channels.
At Microsoft, a number of products are associated closely with the managers who run the teams behind them. SharePoint is no exception. But its "father," Corporate Vice President of Microsoft's Office Business Platform Jeff Teper, isn't a household name (at least outside of Redmond).
Microsoft officials last month said they had revised their Microsoft Desktop Optimization Pack (MDOP) plans so as to get a Windows-7-friendly version of its tools out to businesses around the time of the Windows 7 launch. On October 20, the MDOP team announced it was ready to open the floodgates.
While Microsoft played up the November availability of a public beta of SharePoint 2010 and Office 2010 during the opening day of the company's SharePoint Conference, there were lots of other interesting product tidbits that went unnoticed by many -- including the growing number of SharePoint SKUs and a replacement of the sync engine powering the product.
Four big ad agencies, under the auspices of the American Association of Advertising Agencies, has issued a public letter to the U.S. department of Justice supporting the Microsoft-Yahoo partnership, which the pair proposed in July.
Microsoft is discontinuing its free Silverlight Streaming service and replacing it with a paid, Azure-hosted service by the end of calendar 2009. Microsoft is confirming the report I saw on LiveSide.Net from October 18.
Even though Microsoft released a private beta of its SharePoint 2010 product to testers in July, the company has said relatively little about the next release of its collaboration platform -- until October 19. Today is the opening day of the SharePoint conference, where Microsoft officials are sharing a few news tidbits -- including public Beta 2 availability (November) and plans for two new Internet-focused SKUs.
Microsoft is making what may be the last beta of Visual Studio 2010 and the accompanying .Net Framework 4 before they launch next March available to testers this week, company officials said.