Mary Jo Foley

Mary Jo has covered the tech industry for 30 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

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Microsoft shares rosy update on its in-game advertising strategy

Microsoft acquired in May 2006 Massive Inc., one of the leaders in in-game advertising market. Katherine Hays, a senior director with Microsoft's platform and services division -- and the co-founder of Massive -- offered Wall Street analysts and other interested parties an update on what Microsoft has been up to in this space, via a Web-conference meeting on March 15.

March 15, 2007 by

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