When it comes to building community -- and profiting from it -- Microsoft's Xbox team is helping write the playbook. That fact isn't lost on the rest of the company. Increasingly, other divisions at Microsoft are studying what the Xbox folks are doing right and trying to apply those lessons to their own products and services.
All About Microsoft
Microsoft watcher Mary Jo Foley's blog covers the products, people and strategies that make Microsoft tick.
Mary Jo Foley
Mary Jo has covered the tech industry for 30 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).
Next week, at Microsoft's eighth annual Strategic Account Summit, Yahoo Chairman and CEO Terry Semel will address the invitees on the state of the online advertising industry. Let the Microsoft-acquires-Yahoo rumors begin again!
Microsoft, first and foremost, is a software company. Or is it? Microsoft is making a growing number of strategic moves in online advertising and is making no bones about its ambitions to be an advertising-broker powerhouse.
Missing from Microsoft's Windows Live dev platform beta, launched this week, were a couple of key building block services, specifically calendar and presence interfaces/services. But more information -- if not actual code -- on those two pieces is coming this summer.
It's code name central at Mix '07 in Las Vegas this week. On May 2 at Microsoft's Web 2.0 conference, officials are set to put "Jasper," a k a "Dynamic ADO.Net," through its paces.
Microsoft still isn't talking specifics in terms of what it plans to deliver as part of the next version of Internet Explorer, IE 8.0. But at the Mix '07 conference in Las Vegas, Chris Wilson, platform architect of Internet Explorer, did share some general directions the team is taking with its next release.
On Monday at Mix '07, Microsoft revealed yet another piece of its puzzling cloud-programming puzzle: "Astoria."
The biggest Mix '07 announcement made on opening day of this week's show was one that Microsoft didn't call out in any of its own press releases: Microsoft is making a version of its Common Language Runtime (CLR) available cross-platform.
Microsoft is adding to the set of application programming interfaces (APIs) underlying its evolving Live developer platform, company officials said at Microsoft's Mix '07 conference in Las Vegas.
Microsoft Chief Software Architect Ray Ozzie took the wraps off Microsoft's latest example of software plus service (S+S) -- a new video streaming offering called Silverlight Streaming -- during his opening keynote at Microsoft's Mix '07 conference on April 30.